Customer management solutions provider Comviva has announced new personalised customer experience solutions for communications service providers (CSPs).
The company offers a platform combining customer engagement, data science and automation capabilities to engage customer across channels with tailored messages.
Among the new solutions announced are:
- The MobiLytix Marketing Studio, which integrates real-time marketing, rewards and an AI workbench
- MobiLytix Digital Marketing, which consists of a customer engagement automation platform
- An enhanced MobiLytix Rewards, which offers loyalty and rewards programmes for consumers and employees
Amit Sanyal, EVP & Chief Operating Officer – Consumer Value Solutions at Comviva said: “Delivering personalized, contextual digital experience in real-time and at scale is the next big thing for marketers. We are happy to take the forward step in this direction.
“With MobiLytix Marketing Studio, we are creating new capabilities and benchmarks to maximize digital experience in real-time through technology. Each solution, used either stand-alone or in combination, shall help businesses to drive impactful business outcomes.”
Comviva framed the launch as part of the telecom industry as a whole’s move towards digital engagement and transformation.
“Our strategy to unleash personalized digital experience at scale is delivering immense value and growth for our customers. I am thrilled to announce the launch of our next generation MobiLytix Marketing Studio that delivers an AI-powered seamless digital experience to customer across channels,” said Manoranjan ‘Mao’ Mohapatra, Chief Executive Officer at Comviva.
Earlier this year, the company debuted a new digital wallet and payment platform. Mobiquity Pay X integrates with the Mobiquity Pay digital financial services platform and features open APIs to integrate with third party systems.
“Customer demand and public health priorities are pushing contactless payment adoption and our mobiquity® Pay X platform shall help financial service providers scale their digital wallet and payment services faster and seamlessly. With this new platform, Comviva has completely automated the software delivery process accelerating time to market,” said Srinivas Nidugondi, EVP and Chief Growth and Transformation Officer at Comviva at the time.
