Implementing AI into the Salesforce ecosystem
These days, artificial intelligence is gradually becoming a more mainstream technology. We tap into AI for everything from better customer service, to helping with data analytics. Without the intelligence of machines to help us, sorting through the scores of data we collect each day would be practically impossible.
The democratisation of AI has prompted a host of companies to introduce their own intelligent solutions to enable modern users. One of the most popular is Salesforce Einstein, a tool specifically designed to help companies innovate and automate with intelligence in the Salesforce ecosystem.
According to Salesforce, Einstein can help companies to empower everyone in their workforce with immersive intelligence. Through Einstein, you can boost productivity, bring more empathy into customer discussions, and scale customer experiences. Let’s take a closer look.
Salesforce Einstein is the dedicated artificial intelligence system built into the Salesforce ecosystem. With this technology, companies can quickly transform a range of business decision-making practices. You can access things like intelligent scoring to help you understand the quality of each lead, and suggestions on how to follow up with a potential sale.
Einstein collects information from across the customer journey, to help you make better choices based on past interactions. The insights available for your team can help with strengthening client relationships and highlighting which leads your staff needs to prioritise. Used correctly, Einstein can even help drive business growth at an incredible rate. Features include:
Salesforce offers Einstein as a simple component of the Salesforce ecosystem, or as a comprehensive add-on for the Sales Cloud. Accessing the Sales Cloud add-on offers access to the widest selection of intelligent tools, ranging from account insights to help you make better business deal decisions, to opportunity overviews. Notably, Einstein can also integrate with a wide range of features within the Salesforce environment, to make each part of the ecosystem more intelligent.
Salesforce Einstein is an excellent example of how companies in the digital world can use artificial intelligence to make human workers more productive. Designed to augment and enhance the modern workforce, Einstein promises companies a range of tools to help employees thrive in any environment. You can even use the technology to support your remote sales team.
Built into the Salesforce platform, Einstein can simplify the search for information for internal team members, support customers with self-service experiences, or even enable end-to-end workflow automations. Most of the features of Einstein are intended to either improve customer experience or employee user experience on a massive scale. Some of the biggest benefits include:
As a tool specifically designed for the Salesforce ecosystem, Salesforce Einstein is perfect for companies with an existing investment in the world’s most popular CRM. The technology will ensure you’re prepared to take full advantage of every lead opportunity, with extensive intelligence.
Whether you want to improve the performance of your teams with automation and contextual information access, or you want help tracking which of your leads are most likely to convert, Salesforce Einstein has you covered. This intelligent solution can easily integrate into your entire Salesforce ecosystem, making every decision you make smarter.
It’s hard to find an area of customer experience that can’t be improved by access to the right access to data. Einstein helps to save your team the time of sorting through piles of historical information to determine what the next step should be in closing a deal. With Einstein, you can immediately start optimising conversions and delivering more contextual experiences to your target audience.
Einstein simultaneously optimises your team, by giving them access to the information they need to connect with customers on a deeper level and ensures business leaders can make better decisions. If you’re looking for a way to make your sales strategies more intelligent, it only makes sense to start your search with the AI of the world’s leading CRM tool.