The partnership will see Phebi.AI’s emotion analysis solution integrated with Forsta’s customer insights technology platform
Customer experience research company Forsta has announced a new partnership with voice technology firm Phebi.AI.
Forsta offers a platform for research into areas such as customer experience, enterprise feedback management and VoC and VoE. Phebi.AI, meanwhile, is a provider of voice technology and sentiment analysis solutions powered by machine learning and applying the techniques of behavioural science.
The partnership will see the companies offering Phebi.AI’s emotion analysis solution as part of Forsta’s customer insights technology platform.
“We are thrilled to begin a new and important partnership with Phebi, whose innovative technology further empowers insights professionals to understand the authentic human experiences of their customers and key stakeholders,” said Zhana Baleva, Managing Director of Qualitative Business at Forsta.
“Phebi’s technology adds great value for customers of the Forsta platform as they seek to uncover the most compelling emotions, opinions, and customer stories from their insights research programs.”
The companies said research workers would be able to use voice analysis in tools such as video interviews, as well as in quantitative research via voice-enabled surveys.
“Partnering with a leading experience and research technology company like Forsta is a critical step in our growth journey,” said Mike Page, Chief Executive Officer at Phebi. “The capabilities of Forsta’s customer insights technology, coupled with our innovative analysis of people’s nonconscious expression of emotion, will deliver best-in-class results for market research agencies and enterprise-side customers alike.”
The newly-formed Forsta was created earlier this year from the mergers of Confirmit, FocusVision and Dapresy. “Our business will focus on the three pillars of qualitative, quantitative and Voice of Customer/Employee research. We will enable smarter decision making, bridging the gap for our customers so they benefit from the accuracy, accessibility and action provided by our platform,” said Kyle Ferguson, Chief Executive Officer, Forsta, at the time of Confirmit and FocusVision’s merger.