Customer relationship management software provider SugarCRM has announced an expansion in functionality for its SugarPredict AI engine.
The software, which was previously in SugarCRM’s Sugar Sell platform, is now available to all customers of the company’s marketing automation suite Sugar Market. Using AI to analyse engagement and conversion data, SugarPredict can thus boost productivity and efficiency in the marketing function.
“Extending SugarPredict to marketing automation is another proof point for our value proposition of letting the platform do the work. Talking with companies from manufacturing to financial services, we hear the same frustrations again and again about the high maintenance required by their CRM. Our industry is supposed to make the customer experience easier to manage with technology. It’s time to make customer experience technology easier to manage too,” said Craig Charlton, CEO of SugarCRM.
SugarCRM said the launch was part of continuing efforts to provide a comprehensive and holistic picture of the customer journey within its CRM. The company further said the new product and its focus on cloud and AI went hand in hand with its new branding.
“Our business is focused on optimizing real estate data analytics to empower real estate professionals to make better business decisions and improve agent success. So, when Sugar embedded AI technology right into our CRM, it grabbed our attention,” said Brant Myers, Client Services Manager at Terradatum. “We are excited about the potential to increase predictability and to accelerate deal velocity through the pipeline with SugarPredict.”
Revealing the Need for CRM Transformation
The company’s 2021 CRM and Sales Impact Report meanwhile revealed a number of pain points for companies, with 52% of the 1,000 sales professionals surveyed believing their existing CRM systems were costing them revenue. Half of companies, meanwhile, say they cannot access customer data in a unified way across marketing, sales and service systems, while one-third say customer data is either incomplete, out of date or inaccurate.
Joe DiLeo, Vice President of Business Technology at Positive Promotions, said: “As our team adapts to major changes in the landscapes of marketing and lead acquisition over the last year, we believe the new AI models for Sugar Market are very compelling and will help us efficiently leverage our existing customer base as well as calibrate our efforts to capture new opportunities. Insights into behavior will allow us to streamline customer experience and offerings to better meet demand and drive the right kind of business growth.”
