Customer experience isn’t a job title, a department, or a project to check off a list.
Instead, the reality customers feel is the result of promises made by sales, marketing, and product, and whether the organization actually delivers on them.
While customers may not like previous-generation bots, doom loops, and long holds, their frustration doesn’t often originate at the helpdesk or contact center. It begins upstream, where misaligned teams, blind spots, and broken commitments quietly set the stage for failure.
For those working in customer experience, ignoring the connections to sales, marketing, and product means only seeing part of the picture. True customer experience emerges when every part of the organization aligns and delivers together.
CXUnifiers 2025 is the event that brings together CX teams to do precisely that.
Welcome to CXUnifiers 2025
Attendees will converge on Nashville, Tennessee, over three days from September 29 to October 1, 2025.
The theme, “Reimagine Extraordinary,” calls on leaders from across the CX space to work together, challenge the status quo, eliminate silos, and raise the standard for every customer interaction.
The agenda for Sprinklr’s CXUnifiers 2025 aims to present the strategies, insights, and innovations that enterprise leaders need to unify disconnected functions and succeed in the next era of customer experience.
Participants can expect access to:
- Sprinklr’s latest customer experience innovations
- Hands-on workshops and executive roundtables
- Real-world case studies from global brands
The speaker lineup features thought leaders, tech innovators, and CX trailblazers from the world’s most recognized brands, including:
- Rory Read, President & CEO at Sprinklr
- Heather Garboden, Chief Customer Officer at American Airlines
- Chris Gantenbein, Senior Director Digital Experience Capabilities at Coca-Cola
- Madison Leupp, Sr. Manager, Care Engagement at Adobe
- Kristina Prickett, Director of Community Management & Engagement at Ogilvy
Why Attend CXUnifiers 2025?
Keynote presentations will cover the most pressing concerns for industry professionals, such as converging the CX ecosystem, human-AI collaboration, and the future of customer engagement.
Meanwhile, fireside chats will offer behind-the-scenes insights from leading organizations on breaking down barriers between teams, aligning them around customer outcomes, and building resilient strategies that earn and maintain trust.
There’s no need to miss out entirely for professionals who can’t make the event in person, as the keynotes and fireside chats will be livestreamed.
But for on-site attendees, breakout tracks cross various other areas, ensuring something for everyone, including those already going the extra mile to improve cross-functional collaboration and accelerate unified strategies.
Deep Dives for Every CX Leader
Tailored sessions help service, marketing, and insights leaders take critical learnings from the event, with breakout tracks for each. Here’s a quick rundown of the deep dives available across each.
- Marketing Track: Explore how social media has become the frontline of customer experience. Leaders from BMO, Coca-Cola, and AT&T will share strategies for integrating social and care teams to create connected storytelling across every channel.
- Service Track: Learn how to unify speed, personalization, and scale to deliver seamless AI-augmented experiences. Speakers from Caesars, Adobe, The Home Depot, and others will show how service can shift from a cost center to a growth driver.
- Insights Track: Discover how to activate real-time customer feedback and transform data into enterprise-wide intelligence. Executives from Amazon, Walmart, and other global brands will demonstrate how to unify performance metrics and build scalable governance frameworks that support agility.
More Than Just Keynotes & Deep Dives
Pre-conference training and a post-event workshop will support attendees to deepen their expertise in an interactive environment and return to their teams with tried-and-tested strategies in hand.
It’s not all work and no play, however, as CX Unifiers 2025 features a rooftop welcome reception, an evening offsite for music, food, and fun in Nashville on the second day and a final lunch and music reception.
The 18:00 welcome reception will give out-of-town attendees time to refresh themselves after arrival. And the lunchtime finish on the final day allows plenty of time to make afternoon or evening departures.
Meanwhile, on September 30, the Sprinklr team will recognize and celebrate outstanding brands and individuals who push the boundaries of innovation in CX with the CXUnifier Awards. It will announce winners in nine categories, including Unifier of the Year, AI Innovator of the Year, and many more.
At its core, Spinklr’s flagship event is about coming together. When CX teams are unified, everyone wins, with customer experience going beyond a business function and becoming a competitive advantage.
