“Quick parts quick, low parts meaningful. Automate the drudge work, yes. But what do we earn from that? The chance to let our people use their gifts, not just resolve tickets but proactively guide customers to success.” – Nate Brown
Beyond the Buzzwords
It’s a strangely radical thought in a week dominated by AI-first demos. While Cisco’s announcements around AI Quality Management and AI-to-AI collaboration had the room buzzing, Brown sees the real story as one of balance: elevating human capability by taking the friction out of the mundane.
There’s also something strikingly candid about Cisco’s position at this year’s event. Rather than claiming to have solved the future, Webex leaders leaned into honesty about the disruption underway. In Brown’s words:
“It’s refreshing. They’re being vulnerable about the realities. This technology truly disrupts business as usual, and we have to talk about that.” – Nate Brown
The Organisational Shift Ahead
That disruption isn’t just technological; it’s structural. Brown foresees organisational rethinks in the year ahead — the blurring of IT service management and CX, the convergence of sales and support, and the inevitable leadership reshuffles required to embed AI across workflows.
Yet he’s far from pessimistic. For Brown, the idea of Connected Intelligence isn’t simply about silicon and servers — it’s about trust, openness, and inclusion. Webex’s willingness to invite in Zoom, Epic, and Microsoft — not exactly natural bedfellows — is, in his view, a “huge” moment for interoperability.
From Fear to Fulfilment
The real question, then, isn’t whether AI will change the game. It’s whether organisations are ready to evolve their people, processes, and priorities to make the most of it. Brown’s advice to CX leaders? Take fear seriously, give employees clear pathways to upskill, and remind them what their role looks like after AI has stripped away the noise.
Or as he puts it with a wry smile:
“Don’t just ask what’s being taken away. Ask what’s being given back.”
