Sophie Wilson

I’m a Content Marketing Executive at Today Digital, specialising in B2B storytelling across customer experience (CX), unified communications (UC), and digital transformation. I turn complex enterprise technology into data-led content that builds brand credibility and connects with business decision-makers.

Latest Stories from Sophie Wilson

enterprise B2B community platform supporting customer experience

Community & Social Engagement

The Best B2B Community Platforms In 2026 (With Real-World Use Cases)

Dark social signal dashboard tracking direct traffic lift, copy-link clicks, and brand search growth

Community & Social Engagement

What Is Dark Social And How Can Brands Measure It?

Community-led customer experience as a trust layer in AI-driven CX

Community & Social Engagement

Customer Community & Social Engagement Trends to Watch in 2026

Illustration representing B2B community engagement as part of customer experience strategy

Community & Social Engagement

Why Community Engagement Is Redefining Customer Experience

B2B customer community retention flywheel showing adoption, support deflection, advocacy, and insight

Community & Social Engagement

How A Strong B2B Community Reduces Customer Churn and Drives Retention

Community-led customer experience ecosystem connecting people, platforms, and trust

AI & Automation in CX

Community & Social Engagement: The Future of Customer Experience 

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