WhatsApp customer engagement tool for small businesses WATI.io (WhatsApp Team Inbox) has raised $8.3 million in Series A funding round led by Sequoia Capital India. The total funds raised in the last six months is $10 million.
The funds raised will be used for technology improvement and product development with further product integrations. The company also plans to expand its team and presence in Latin America.
Ken Yeung, CEO of WATI, said: “WATI’s mission is to help businesses do more with less. Our one-click integration with the most commonly used tools like Shopify, WooCommerce, etc. enables businesses to provide holistic customer experience at scale. We look to use this funding to attract world class talent to help us build this.”
Launched in late 2020, WATI helps small businesses engage with customers using a single WhatsApp number. This provides a holistic view of customer conversations across teams.
The company focuses on offering tailored experiences on WhatsApp and allows businesses to keep up with the latest features of the platform.
Abheek Anand, MD, Sequoia India, said: “WATI is on a mission to help hundreds of millions of SMBs across the world communicate more effectively with their customers on one of the most ubiquitous messaging platforms – WhatsApp. They’ve achieved terrific growth rates this past year while breaking even but what is more exciting is the expansive set of product possibilities in front of the company as they capitalise on the market opportunity.”
“Sequoia Capital India is excited to deepen the partnership with Ken and Bianca in the next stage of their journey of building WATI.”
WATI integrates with tools like Shopify to reduce abandoned cart rates and increase revenue. The company already has over 3,000 customers across 54 countries including India, Indonesia and Brazil. Some of their clients include Dukaan, Oppo, VU TV, Gojek, Grab, and Aerostreet.