Customer data company Hightouch has announced its latest Series B round of financing.
The company focuses on bringing customer data out of data siloes, via a technique which it refers to as “reverse ETL” (reverse extract, transform, load), referring to the process of copying data from a data warehouse out into systems of record in a company such as the CRM. Its customers include the likes of Autotrader, Nando’s, Plaid and SurveyMonkey.
The company’s latest $40mn Series B round was led by ICONIQ Growth, alongside Amplify, Bain, YC, and Afore.
“Our vision is to make data accessible and useful to everyone within a company,” said Kashish Gupta, co-founder of Hightouch. “This new round of funding allows us to invest heavily in our product to add features that data engineers love, as well as UIs that make Hightouch accessible to different verticals of business users, starting with marketers and expanding into sales, customer success, and support.”
Recent innovations the company made in the run up to the Series B include access and version control, SSO, and data throughput upgrades. The company said it would use the funds to invest in its product and engineering, as well as improve the developer experience.
It’s yet another example of the money flooding into the customer experience space. In the past month, highlights have included AI customer feedback company SupportLogic’s $50mn Series B round, as well as a $150mn Series C from HR platform provider Hibob.
Before its latest round of funding, the company recently debuted a product enabling marketers to self-serve data for their campaigns known as Hightouch Audiences.
“The launch of Audiences brings us one step closer to accomplishing our vision of making data accessible to everyone within a company,” said Kashish Gupta. “Before Hightouch, taking action on data involved exporting a CSV and then uploading that CSV to an ad or email tool. Now marketers and other business users can pull the audience directly from a central source of truth like a data warehouse, and then sync that audience to their many marketing tools in realtime.”
