Cloud marketing automation platform Plannuh has announced the closing of a new round of funding.
Plannuh’s offering allows marketers to accurately track marketing spend and analyse marketing campaigns for their effectiveness and marketing impact. It offers a central location to consolidate marketing plans, budgets and metrics in the cloud, with features including ROI measurement and automated expense capturing.
The company’s latest $4.1mn equity round was led by Ripple Ventures, alongside Glasswing Ventures and Google’s AI-focused venture fund Gradient Ventures.
“We have seen a huge wave of interest in our platform from leading marketers who value our agile approach to planning and executing their marketing agenda as a strategic advantage,” said Peter Mahoney, founder and CEO of Plannuh. “The investment from Ripple Ventures, and our long-time investors Glasswing and Gradient will allow us to further accelerate customer acquisition and continue to enhance our product platform, with particular focus on additional integrations and automation.”
Plannuh said it would use the funds to accelerate growth and launch new product features and integrations such as automated planning and budgeting workflows and AI forecasting and recommendations
“Plannuh provides a powerful automation platform combining real-time financial data with marketing and sales outcomes, delivering unique data and insights daily,” said Zach Bratun-Glennon, Partner at Gradient Ventures. “Marketing and sales teams have increasing demand for Plannuh in order to prove the value of their investments, optimise and reposition spend, and drive growth with continuous, accurate feedback.”
Last month the company partnered with Salesforce to introduce Salesforce Marketing Cloud campaign metrics such as transaction data to its platform, allowing for cost-per-outcome, return on investment and lifetime value insights.
“We are excited to offer the Plannuh integration for Salesforce CRM customers who are looking to streamline the way marketers create and execute plans, manage budgets and track performance,” said Peter Mahoney.
