The partnership entails a single platform for managing ecommerce from promotion through to delivery and returns
Transport giant FedEx and CRM leader Salesforce have announced a partnership to integrate the Salesforce Commerce Cloud and Salesforce Order Management with FedEx and its ecommerce subsidiary ShopRunner.
The partnership will enable a single platform for managing ecommerce from promotion through to delivery and returns. On Salesforce’s side, it said its Einstein AI technology would allow the personalisation of digital experiences, dovetailing with FedEx’s data insights into supply chains and shipping networks to optimise the customer journey.
“Brands and merchants have to move quicker than ever to meet their customers’ expectations,” said Claude Russ, COO of FedEx Dataworks and CEO of ShopRunner. “With the combined power of Salesforce and FedEx, we will provide them the speed, control and economics they need to help them exceed those expectations.
“From optimizing their inventory management and fulfillment operations, to faster delivery and attracting new buyers, together we’re helping change the game so brands and merchants can have greater control over the links of their supply chain and increase their competitiveness.”
The companies said the first FedEx and Salesforce solution would be going live to US customers in the Spring of 2022.
“We are in a world of commerce anytime and anywhere,” said Lidiane Jones, EVP and GM, Salesforce Commerce Cloud. “Commerce Cloud and Order Management let companies sell wherever their customers shop and fulfill on any channel.
“Pairing that with FedEx’s logistics capabilities lets us deliver an even faster, easier, and cost-efficient experience for our customers. Now, retailers can better meet shoppers’ two-day shipping expectations without accumulating extensive costs or sacrificing their time or brand.”
Salesforce recently announced new integrations with its subsidiary communications platform Slack, the acquisition of which was completed earlier this year. Slack is duly becoming the interface for Salesforce Customer 360, with every Salesforce cloud and industry solution integrated with Slack.
“Salesforce and Slack are creating the digital HQ to help every company adapt and get back to growth in this digital-first, work anywhere world,” said Bret Taylor, President and Chief Operating Officer of Salesforce at the time.