Following the announcement, the global leader in CRM claims that it will “fuel the future” of commerce
Salesforce has revealed its latest innovations and partnerships as the company continues to accommodate progressive CX strategies.
Enabling brands to modernise their technology ecosystems, develop more flexible digital strategies, and connect with their customers wherever they are, the company covers many bases to support its expansive client roster.
Arguably, however, the most exciting announcements centre around how brands can future-proof the shopping experience with flexible innovation.
Perhaps this comes as little surprise. After all, commerce is a rapidly accelerating space in the CX world with ever-evolving customer expectations. Many even anticipate that most retailers will offer their products anytime, anywhere, which further fuels the fast development of the field.
Making this point, Lidiane Jones, EVP & GM, Salesforce Digital Experiences, says:
With 25% of shopping expected to happen beyond a retailer or brand’s website, app or physical store by next year, companies must quickly adapt and embrace emerging channels to provide their customers with more purchasing options and greater flexibility.
Adopting such an approach, agile retailers quickly adapt to facilitate emerging preferences and trends in how customers like to shop.
The integrations announced today will enable brands to do so. These include:
Alongside these integrations, Salesforce has further enhanced its Datorama and Tableau solutions. These additions enable companies to connect cross-channel marketing campaigns with customer order data from Salesforce Commerce Cloud and Amazon to increase data intelligence.
Furthermore, businesses may better visualise data by harnessing such innovation while also accessing real-time insights and analytics. Companies can then take action to optimise CX, ROI, and revenue.
The final announcement introduces a new partnership with Alibaba Group, as the two technology powerhouses join forces to launch Salesforce Social Commerce for China. The platform aims to equip retailers with the tools they need to evolve with China’s ever-growing commerce ecosystem.
Nesting within Alibaba Cloud, the platform supports eCommerce across China-specific channels – including social networks and .CN websites. As such, it easily integrates with digital commerce systems such as Tableau, DingTalk, the retailer’s ERP, OMS, and more.