Latest CRM News

CRM & Customer Data Management

Thames Valley Police’s Bobbi AI Agent Powered by Salesforce Agentforce Frees 3,200+ Hours in Six Months

CRM & Customer Data Management

Salesforce Futures VP: Customers Face Three Core AI Challenges as Agentic Enterprise Takes Shape

CRM & Customer Data Management

Salesforce’s $3.6BN Fin Acquisition Aims to Boost Agentforce AI Strategy

AI & Automation in CX

Informatica from Salesforce Goes Headless Across Google Cloud, Snowflake, and Databricks

CRM & Customer Data Management

Turning CRM Data Into Action: A Practical Playbook for CX Leaders

AI & Automation in CX

ServiceNow’s Heath Ramsey: The Gap in Agentic AI Is Governance

AI & Automation in CX

ServiceNow Says The Next CX Operating Model Will Be Agentic

AI & Automation in CX

HubSpot Joins the Outcome-Based Pricing Revolution

CRM & Customer Data Management

Cisco’s Salesforce CRM Breach Puts Three Million Customer Records at Risk

AI & Automation in CX

ServiceNow’s CX Shift Study Exposes a Hard Truth About AI and Customer Experience

Contact Center & Omnichannel​

Agentforce Contact Center and the New Battle Line: Where Should CX Live?

AI & Automation in CX

Salesforce Brings Ambient Intelligence to Sales Calls

AI & Automation in CX

Salesforce Agentforce Sales Brings ‘Agentic Selling’ Into The CX Spotlight

Contact Center & Omnichannel​

From CRM Brain to CX Engine: Salesforce’s Bold Agentforce Contact Center Bet

AI & Automation in CX

Big CX News from Verint, Salesforce, Santander & Mastercard

CRM & Customer Data Management

Salesforce Reframes AI Model Competition Around Enterprise Work and Agents