Enhancing Customer Experiences with Data Visualisations

John Flood

Visuals bring data into meaningful insights – 60,000 times faster than text.

Insights
Enhancing Customer Experiences with Data Visualisations

Human beings process visual information at remarkable speed. We’ve been wired that way from the outset when our earliest ancestors relied on visual cues in the environment to survive. If they misread them, it could mean the difference between eating – or being eaten.

Thanks to grocery stores, we’re in an entirely different lifestyle today. Yet, we still maintain exceptional – if not miraculous – abilities to take in visual information.

But we face another challenge regarding the exponential increase in data. Time is short, and attention spans are shrinking.

Indeed, according to Microsoft, the human attention span has decreased to eight seconds – shrinking nearly 25 percent from 2000 to 2015.

Such statistics pose a fascinating question for CX: how can we consume the masses data we collect in a way that provides fast insights and meaningful action?

After all, the need to glean meaning from the sea rise of data as fast as possible is becoming much more pressing, as businesses aim to differentiate their offerings.

Visualisation Saves the Day – and the Data

When data is understood, the right action is inevitable. That’s crucial in today’s frenetic real-time business environments.

However, surfacing meaningful insights is never so simple.

Data visualisation provides a powerful way to assess information and act in real-time. It transforms raw data into vital insights that lead to course corrections.

Moreover, visualisation broadens horizons and makes it far less straightforward to fit data around preconceived narratives. Instead, it expands a view, exposing anomalies and trends.

Better still, it saves valuable time. Rather than poring over text-driven reports, a visual alleviates the headaches of comprehension time.

Indeed, a research study conducted by the Massachusetts Institute of Technology (MIT) MIT discovered that the human brain processes images in 13 milliseconds.

In addition, a University of Minnesota study indicates that human brains process images 60,000 times faster than text. Imagery is that powerful.

Akixi Insights: Visualising Data in Real-Time

Akixi Insights is a powerful analytics solution designed for SMBs. It digs up actionable customer insights, helping SMBs to make real-time data-driven decisions. The beauty is its simplicity.

“It’s crucial to strike a balance with visualisation,” said Colin Gill, Head of Product and Solutions at Akixi. “The visual shouldn’t be so complex that users are struggling to analyse the data. Our Insights solution is radically simple.”

With the Akixi Insights solution, businesses can quickly and easily customise and build new reports to fit their exact reporting requirements. Companies can keep their insights engine as simple or advanced as they choose. It offers a way to:

  • Optimise your existing resources
  • Track employee activity in the office, home, or hybrid world
  • Identify meaningful trends and patterns

“We’ll soon release our Insights dashboard that encapsulates statistics and performance,” said Gill. “Users will know how many calls the business received in the past 30 days, how many abandoned calls, and the average answer time.”

Today, companies can customise and build new business reports to fit their requirements and focus on crucial business metrics. At a glance, data visualisation provides a precise real-time view of current business performance.

Available through a web browser and mobile app, access to the app is convenient for everyone.

Discover more about how Akixi Insights helps SMBs. Visit Akixi.

 

 


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