Sprinklr and WPP Team Up on New ‘CX Live AI’ Offering

The new solution pairs Sprinklr’s AI+ platform with WPP’s own AI to optimize customer outreach

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Published: November 15, 2023

James Stephen

Sprinklr and WPP are combining their AI capabilities to launch ‘CX Live AI’, providing global clients with enhanced customer experiences (CX).

The offering builds on Sprinklr’s customer experience management platform ‘Unified-CXM’ and brings together Sprinklr’s customized and generative AI models with WPP’s AI technology.

In doing so, joint customers can design, develop, and optimize content that “reaches the right audiences.”

Stephan Pretorius, CTO of WPP, believes the partnership will lead to positive results for both customers and the broader business. “Through the seamless integration of WPP’s AI toolset with Sprinklr’s AI+ platform, we are reshaping how brands can connect with their audiences,” he said.

This partnership enhances our existing AI capabilities and enables our clients to create customer experiences across all touchpoints, further solidifying our position as a leader amidst the technology revolution that is transforming our industry.

Creating such reliable and seamless customer experiences across multiple channels is no walk in the park, and WPP suggests it is essential that companies have advanced AI tools in their arsenal.

Indeed, CX Live AI will help them better connect and understand their customers at scale, leveraging the Sprinklr Unified-CXM platform’s comprehensive view of data for insights and analytics. WPP then adds the cherry on top, giving brands more ways to leverage all that information.

WPP and Sprinklr have already started collaborating on solutions with some huge mutual clients – including Coca-Cola – with some using CX Live AI to assist in its creative development and channel selection.

Furthermore, the partners will collaborate on data, analytics, and solution development for shared clients, and WPP teams will have access to priority support from Sprinklr. That includes tailored enablement programs and early access to new Sprinklr products and platform features.

WPP will also take an active role in Sprinklr’s Partner Advisory Board to help direct its product roadmap.

Ragy Thomas, CEO and Founder of Sprinklr, listed further benefits for customers: “Sprinklr and WPP serve many of the world’s most iconic brands.

“Together, this partnership will enable customers to effectively deploy AI that will result in measurable productivity, cost savings, and the seamless experiences customers have come to expect today.

Integrating Sprinklr’s AI-powered Unified-CXM platform with WPP’s AI toolset will help our shared customers quickly adopt the latest AI technologies while ensuring the enterprise-grade privacy, security, and governance that Sprinklr and WPP have built our businesses on.

In March this year, Sprinklr released its ‘Sprinklr AI+’ offering in beta to unify its proprietary AI with OpenAI’s generative AI.

As a result, Sprinklr AI+ adds new capabilities to its four core solutions: Sprinklr Service, Sprinklr Marketing, Sprinklr Insights, and Sprinklr Social.

Even before the advent of generative AI, Sprinklr decided to bake AI into everything it does, which led to the development of more than 1,250 industry-specific AI models.

By incorporating generative AI features into its portfolio, Sprinklr is looking to further increase the value of its proprietary AI and bring many new capabilities to its unified CXM suite.

Elsewhere, Sprinklr recently won a major 40,000-seat CCaaS deal with Deutsche Telekom, transitioning the telecoms provider away from its legacy tools.



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Brands mentioned in this article.


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