GenX is less brand loyal than GenZ

This report delves into the behaviors, preferences, and expectations of GenX and GenZ, particularly in relation to communication and technology.

It highlights the significant differences and similarities between these two generations, especially in their use of digital tools and their expectations for customer service and virtual interactions.

The report also examines the role of AI in enhancing customer experiences and the importance of tailored engagement strategies to meet the distinct needs of each generation.