Concentrix has acquired PK, the customer experience engineering firm, to accelerate the digital transformation initiatives of its clients.
The transaction will see over 5,000 staff across 20 cities in four countries switch allegiances as Concentrix strives to enable businesses to deliver differentiated, consistent experiences.
Such a goal is one that PK shared, making Concentrix’s first acquisition since becoming a publicly-traded company a logical step forward.
With both companies winning worldwide awards for designing and engineering digital experiences at scale, this mutual aim has enabled both companies to establish a healthy market presence.
Powered by their mantra: “Design. Build. Run the future.”, PK has built an arsenal of experience in areas that include: CX design and development, AI, intelligent automation, and customer loyalty.
The acquisition will enable Concentrix clients to harness this experience and scale digital capabilities faster while the company sticks to a strategy of investing in digital transformation.
Excited by the future of this strategy, Chris Caldwell, Concentrix CEO and President, says:
The incredible talent of our collective teams was a driving factor in this transaction, giving both businesses an opportunity to leverage new capabilities, attract top talent, and – most importantly – continue to grow above market.
Building on this point, the two companies will combine the best of their digital CX solutions and services before delivering them on a global scale.
As the world moves to end-to-end digital experiences, such an innovative offering will allow Concentrix to provide an enhanced service to clients.
In doing so, the company can bolster CX by automating, simplifying, improving, and removing business processes. So, whether it is an in-person or online experience, CX remains consistent.
Such consistency is crucial, according to Forrester Research, which states: “Having a consistent experience across all brand touchpoints is a key driver of brand trust.”
Enabling companies to harness this power of consistent and differentiated CX, Concentrix provides business design services, process expertise, data intelligence, and technology solutions.
The PK acquisition strengthens this proposition, adding their team of “quality freaks and data geeks” into the mix, who will bring new expertise into each of these areas.
So, whether a company wishes to transform complex, legacy systems or innovate with new solutions, Concentrix may deliver more consistent experiences while finding new and different ways to delight customers.