Consumer intelligence company InMarket has announced an expansion of its curbside solutions as click and collect shopping booms in popularity.
Curbside pickup is set to be an important element of the retail industry’s future thanks to changes wrought by the ongoing COVID-19 pandemic. According to a report from Customer and employee experience platform provider Medallia, grocery delivery and curbside pickup options have blossomed, promoting off-premise shopper behaviour.
InMarket’s offering is designed to activate shoppers and measure campaign success in real-time, allowing brands to connect with curbside shoppers. The solution includes curbside attribution and analytics to determine campaign performance.
“As the retail landscape evolves and COVID-19 cases fluctuate at the local level, brands must adapt by offering services, such as curbside pickup, to meet the consumers’ needs and best interests,” said David Staas, Chief Product Officer of InMarket.
“Our expanded Curbside offering is designed to help brands connect and engage with consumers around those needs to drive growth, and most importantly allow them to build a better experience for those users throughout the purchase process.”
Included among the features of the company’s new curbside solution are:
- Targeting of shoppers via an understanding of past curbside behaviours in order to provide more personalised user experiences
- Engaging shoppers with interactive targeted advertisements at the moment they arrive at a curbside location
- Analytics capabilities to determine demographics, attributes, motivations and opportunities for curbside shoppers
This isn’t the first curbside pickup solution expansion we’ve seen in recent times. Earlier this month, Bluedot and Adeptmind partnered on transforming curbside pickup experiences with AI and geofencing technology.
“Retailers and shopping centres need to give consumers the option of where, when and how they want to shop, while providing utility, convenience and an elevated experience that reflects the changing needs of today’s shopper,” said Jesse Michael, Managing Director, Adeptmind.