Telecommunications analytics solutions provider Mobileum has announced the acquisition of deep network analytics firm Niometrics.
Mobileum provides analytics solutions for roaming and network services, security, risk management, and testing and monitoring solutions. It said the acquisition of Niometrics would boost its Active Intelligence platform with new customer discovery, engagement, and experience capabilities.
Improving the Telecommunications Customer Experience
The joint solution is aimed at enabling communications service providers opportunities to identify new revenue streams among their customers while improving the overall customer experience.
“The addition of Niometrics to Mobileum’s portfolio further reinforces our strategy to provide telecom operators an end-to-end analytics engine that not only strengthens their network and interconnection and assures their business, but that also provides them with the network intelligence required to grow revenues and improve customer experience as they rollout 5G and evolve their business. Niometrics’ proven technology and respected team of industry experts make this acquisition a perfect fit to accelerate Mobileum’s growth strategy,” said Bobby Srinivasan, CEO of Mobileum.
The Niometrics’ Deep Network Analytics platform offers machine learning in service of providing deeper customer insight and enhanced data privacy control. Features including real-time data analytics and Deep Packet Inspection Technology will now become part of Mobileum’s Active Intelligence offering.
“Communications service providers have unrivaled direct access to customer preferences, data consumption and loyalty trends. With the analytical horsepower to leverage these data points, CSPs can now take these insights to segment their marketing and sales, personalise end-user engagement, build new digital partnerships, and monetise data – while coping with all the privacy and data protections in place. By combining our product portfolios, we will be able to provide CSPs unique insights at every customer touchpoint and make sure that they are able to consistently exceed customer experience and service performance expectations,” said Kostas Anagnostakis, CEO of Niometrics.
Mobileum said the Singapore-based Niometrics’ 150 employees would join Mobileum, adding to its existing workforce of over 1,800 global employees.
