Content discovery and viewer insight solution firm ThinkAnalytics is partnering with entertainment metadata company Gracenote on personalising video search and recommendations.
ThinkAnalytics offers a content recommendation algorithm built with AI and data science, while among Gracenote’s offering is a personalised imagery solution offering images for individual movie and TV titles.
The combined solution will enable TV and video service providers to improve personalised video search and recommendations with differentiated images that optimise visual content and personalise the experience of the user.
“We have proved that viewers connect with content in different ways through visual images, which is a breakthrough for how service providers can recommend content via their UX – and keep viewers engaged,” said Peter Docherty, CTO of ThinkAnalytics. “We are excited to leverage Gracenote’s all-new sets of program imagery and associated metadata to bring the gold standard of personalised TV experiences to market.”
Having established the efficacy of targeted images, the algorithm is able to boost consumption and engagement indicators such as time spent watching and number of titles watched. Metadata, including video descriptors and celebrity ID from Gracenote, is fed into ThinkAnalytics algorithm to establish the optimal image for each viewer based on their preferences and history.
“Improving content discovery by making it more personal and visually driven holds the potential to help entertainment providers of all sizes move the needle on key business metrics,” said Simon Adams, Chief Product Officer, Gracenote. “We are thrilled to extend our long-running collaboration with ThinkAnalytics resulting in this new turnkey solution enabling customers to maximise engagement with content and viewership on their platforms.”
Gracenote’s “Personalized Imagery” solution was launched in March of this year to provide appealing imagery in user interfaces, content carousels and programme guides.
“Viewers looking for new shows to watch today rely on program guides and UIs to browse available content choices,” said Kamran Lotfi, VP, Product at Gracenote. “But a huge opportunity exists to deliver highly personalized user experiences that highlight content in ways that resonate more with viewers. With Gracenote Personalized Imagery, we are offering TV providers a proven way to increase engagement with their content and maximize viewership on their platforms.”
