Typeform and Square Partner on Personalisation

Sandra Radlovački

The vendors aim to drive more sales and increase loyalty through a new integration

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Typeform and Square Partner on Personalisation

Online survey provider Typeform has integrated with Square, the payment solutions provider, to help online sellers acquire and engage customers.

Sellers using Square can now embed Typeform solutions in their e-commerce workflows to enhance their checkout experiences with conversational  AI to drive more leads and loyalty.

Irana Wasti, Chief Product Officer at Typeform, said: “Now more than ever, businesses need to interact with their customers online in a way that is helpful, human and scalable.”

“Thanks to Typeform’s seamless integration with Square Online, sellers can offer unique, personalized engagement at scale powered by world-class design and technology, without needing programming skills or massive support teams.”

Typeform solutions for Square Online include the first quiz-based product recommendation tool in the Square App Marketplace, using interactive design and conversational AI. Harnessing these, sellers can provide highly-personalised product recommendations. With Square, sellers may also integrate in-store and online sales journeys.

Not too long ago, Typeform closed a $135 million Series C funding round, which will be invested into product development, team expansion, and new partnerships across its platform.


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