Qualtrics Debuts Spotlight Insights for Employee Feedback

Spotlight Insights identifies areas to improve the employee experience

Qualtrics Launches Spotlight Insights for Employee Feedback
Voice of the CustomerChannel News

Last Edited: June 1, 2021

William Smith

Enterprise feedback platform provider Qualtrics has announced a new product for uncovering insights into the experience of employees. 

The company focuses on “experience management”, offering ways for companies to leverage the feedback of employees and customers to design and improver products and experiences. 

Spotlight Insights is intended for use by HR teams and leaders, providing real-time feedback in order to quickly identify areas for improvement – rather than requiring time-intensive filtering of feedback data. 

“The key to employee engagement is listening and acting. At ATB Financial we want the voice of our team members to be heard throughout the organization,” said Simon Davies, Senior Research Manager, ATB Financial, a Qualtrics customer. “With Qualtrics and Spotlight Insights we are starting to quickly identify where our team members want to see changes, leveraging focus area top opportunities, and then taking deeper actions to identify specific target segments where insights present the greatest impact.” 

According to Qualtrics, 92% of employees say feedback is important to them, but only 7% say their organisation takes action on the feedback they give – a problem which Spotlight Insights is designed to remedy. 

The Power of Listening 

The solution bypasses the glut of employee feedback data, Spotlight Insights targets promising areas of improvement such as diversity and inclusion, manager effectiveness, and communication from leadership, which may lead to drops in employee engagement and perception gaps. 

Qualtrics further stated it tested the solution on its own business as it crafted a new HR strategy. 

“Listening is a start, but acting is where real change happens. Leaders need a simple and quick way to identify opportunity areas and create action plans to improve experiences,” said Julia Anas, Chief People Officer, Qualtrics. “Qualtrics Spotlight Insights has been a massive value add for our company as we developed our own future work experience strategy — saving us weeks of time on analytics and accelerating our ability to get to the heart of what our employees need.” 

The news comes after the company’s experience management operating system XM/OS recently racked up almost 450 million automated actions via its xFlow technology between January and April 2021, a feat which Qualtrics said represented a 640% increase year-over-year.  

“The ability to quickly understand your customers’ and employees’ needs and adjust experiences in real-time is what keeps businesses alive in times of disruption,” said Brad Anderson, President of Products and Services, Qualtrics. “XM/OS is the only solution that can give you the agility and power to design meaningful experiences and continuously improve them.”

User Experience

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