Cashless payments solution company Nayax has announced the acquisition of fellow Israel-based startup Weezmo, a company specialising in connecting online and physical customer journeys.
Weezmo’s technology enables companies to link online marketing efforts to physical purchases at point of sale, tracking the holistic purchasing process and measuring the impact of digital advertising on both physical and online sales.
The solution leverages artificial intelligences to understand the link between advertising campaigns and consumer habits, informing changes to increase sales.
“We are very excited to join Nayax,” said Shai Raiten, CEO of Weezmo. “Weezmo is a complementary solution to Nayax’s advanced payment service and is therefore an ideal partner to fulfill all of Weezmo’s capabilities: a one-stop shop solution for retailers that allows them to accurately measure technology. Nayax’s investment and global presence will enable Weezmo to reach new markets.”
Weezmo also turns digital receipts into experiences via customised sales offers, games, feedback and video offerings, with customers including the likes of Super-Pharm, Office Depot, McDonald’s, IKEA, Pizza Hut and H&M.
“As part of our strategic process aimed at creating a personal and relevant customer experience, and in line with H&M’s sustainability agenda, we chose to implement the Weezmo platform in the H&M Group’s brands in Israel,” said Ronit Gottfried-Nissani, VP of Marketing for the H&M Group, a Weezmo customer. “The flexibility and advanced tools allowed us to improve the customer experience and see business growth.”
Nayax said it would continue to expand Weezmo’s activities globally, helping integrate Weezmo’s technology into its clients’ customer journey maps. Nayax offers a retail enablement platform to help merchants scale their businesses, including cashless payment acceptance, telemetry, software and consumer engagement tools.
“As Nayax expands into other markets and provides solutions to attended and semi-attended markets, we see the acquisition of Weezmo as an exciting technology solution to offer retailers, which dovetails perfectly with our existing portfolio of products and solutions,” said Yair Nechmad, CEO, Nayax. “Shai Raiten and Sasha Glazman have developed a deceptively easy-to-use solution that promises to revolutionise the way businesses approach their online marketing of in-store purchases, and we’re excited to see the results.”
