Customer experience automation and CRM firm ActiveCampaign has calculated its customers are saving almost 40 million hours per year via its automations.
The ActiveCampaign Customer Experience Automation Platform allows companies to precisely target prospects via personalised messages, build customer loyalty via analytics and leverage automation to predict customer behaviour – with the solution featuring more than 870 integrations, including the likes of Facebook, Microsoft, Shopify, Square, and Salesforce.
“I’m excited to see the time savings we have created with our industry-celebrated automation platform as our customers work to improve customer experience,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “Every minute saved with ActiveCampaign creates an opportunity for a business to develop more products and reach out to more customers, allowing them to achieve their goals faster. We plan to continue to develop the platform, automations, content and educational materials to ensure our customers are as successful as possible without sacrificing valuable time.”
The announcement came as the company celebrated a strong second quarter of 2021 on the back of a $240mn Series C round, leading it to say it intended to increase its headcount by 60% in 2021 overall.
The company’s solution features a CRM component which utilises email and sales automation to organise customer data, using machine learning, automation, and integrations to personalise the customer experience as well as marketing activities.
ActiveCampaign said it automation “library” of easily implementable skills now had over 600 “recipes” total, with new entrants including Abandoned Cart, Post Webinar Follow-Up and Contact Last Engaged Date.
“ActiveCampaign allows us to do more sophisticated automations, enabling me to provide a student experience that feels very rich and attentive, guiding students along through the course,” said Leah Neaderthal, founder of Smart Gets Paid, an ActiveCampaign customer. “Using ActiveCampaign for our automations frees me up to focus on providing content and messaging that matters to my clients. I spend up to 50% less time on admin tasks.”
Language support was another focus, with English, Portuguese, French, Italian, German and Spanish all supported in its customer experience offering, allowing users to tailor campaigns to customers in their local languages.
