Best Customer Data Platform (CDP) – New 2025
Data strategies must evolve to make AI successful. Recognizing this, CDPs are coming to the fore, and this award recognizes one such leading platform.
Whether it’s a standalone solution or an offering that’s part of a broader CX ecosystem, it doesn’t matter so long as the CDP provider offers a compelling vision for the future of the tech category.
Alongside this vision, vendors should showcase success stories that underline their CDP’s proven impact across organizations.
Criteria
Ability to Improve Experience
Did you update or deliver a high impact feature that helps you to improve the user, team, customer or business experience? How did you think of the idea and how engaged were the beneficiaries in the process?
Ability to Innovate
Did you release a break-through product or service? What was the overall impact on your business, its stakeholders its people and customers? How do you cultivate a high-performing and innovative culture?
Ability to Execute
What were your priorities? What challenges did you face? Did you collect and analyse any data and why? How did you boost performance? How did you manage the process? What were the results?