Customer experience platform provider, Cerebri AI, recently announced the launch of its new second-generation solution, Cerebri Values. The Cerebri Values CX platform is now in full production and available to customers everywhere.
The CV/CX version 2 offering measures customer engagement and uses the metrics around CX to drive financial results for businesses. Cerebri helps customers to manage cross-selling, up-selling and churn solutions. Designed as a new way for companies to apply AI to draw insights from modern customer journeys, CV/CX v2 is a leap forward in business intelligence and analytics.
With CV/CX v2 insights, Cerebri Values, and Next Best Actions are delivered via patent-pending artificial intelligence and reinforcement learning models, which can sequence, time, and value up to four events, rendering AI-lite and rule-based technology obsolete.
Unlocking Tomorrow’s Engagement Metrics
CEO and co-founder of Cerebri AI, Jean Belanger, said that in today’s digital age, customers are constantly connected, and businesses need to realise that to thrive. It’s time for companies to be more proactive about customer experience. CV/CX version two offers support in four key industries, including automotive, telecoms, banking, and travel and leisure.
CV/CX v2 focuses on taking full advantage of the crucial changes happening in large-scale enterprises today. These companies are currently in the process of building valuable journeys for customers. These new journeys include a huge amount of data generated by applications like surveys, marketing, sales, websites and more. It may also include external events, like internet-based data and macro-economic events.
Gartner believes that using and analysing these journeys with “customer journey analytics” will be crucial going forward. This year, Cerebri has been featured in 6 different technology adoption curves, from CX analytics, to UX and digital eCommerce.
Bringing the Best in Customer Interaction to the Market
Cerebri AI is concentrating on bring the best possible data science technology to the market today. The company was awarded its first patent in September 2019. Additionally, Cerebri AI has 13 patents pending and seven applications in process at its labs in Austin, Washington, and Toronto.
Belanger said that the second version of the CV/CX platform represents over 2 years of intense development and research. The patent filing to bring objects into AI modelling will increase the reliability of AI, and change business operations forever, according to Cerebri AI. The cloud-based enterprise solution, CV/CX v2 will provide a distributed, resilient and containerised solution that scales to suit demand.
