The ongoing migration of IT systems into the Cloud, further accelerated by the shift to homeworking, has been a key trend driving growth in the field, alongside increased business appetite for software that improves customer engagement and the move towards non-voice communications.
As a result, an award-winning provider of omnichannel cloud contact centre solutions, has today announced a multi-million pound investment from BGF, the UK’s most active investor in growth economy businesses, along with flexible financing from NatWest’s Growth Capital Fund to fuel continued product innovation and business growth.
Cirrus provides cloud-based contact centre software to private and public sector organisations looking to digitalise their customer service operations. The business has seen continued growth across the UK and North America making it one of the leading Contact Centre as a Service (CCaaS) platforms.
Headquartered in Epsom, Surrey, Cirrus’ solutions allow businesses to interact with their customers across a wide range of digital channels including email, video, messaging and social media in addition to traditional voice. All customer communications, regardless of channel, are aggregated into a single view which gives the contact centre agent the full picture of customer contacts and promotes a quick and efficient response.
This software has been shown to transform contact centre operations by reducing waiting and issue resolution times, increasing customer satisfaction and drastically reducing costs. Cirrus’ client base spans a broad range of sectors including finance, logistics, government, travel and retail. BGF’s investment will be used to grow the company’s sales teams in order to expand its network of channel partners, building on the already highly successful relationship with Gamma Telecom.
Jason Roos, Founder and Chief Executive Officer at Cirrus, commented: “This investment marks a proud day for the Cirrus team and an important milestone in our exciting journey. At Cirrus, we are in a phenomenal position to capitalise on megatrends in business communication, driven by consumer and technological changes which have been supercharged over the course of the COVID-19 pandemic.
Building Upon Rapid Growth
“We’ve seen rapid growth and as a result of this funding we’re looking to further accelerate our sales trajectory, bringing more clients onto the Cirrus platform than ever before and quickly realising our ambition of becoming the leader in the contact centre market. In BGF we have a partner with unrivalled expertise, insight and experience in growing disruptive tech businesses and we look forward to working with them on the next phase of our growth journey”.
Rahul Satsangi, investor at BGF, led the deal alongside Zahir Kasmani. Satsangi said: “Cirrus represents an exciting opportunity to scale a fast growth software business. With a large, untapped market, a strong product offering and impressive channel partnerships, we see huge growth potential. Jason has built a dynamic and committed team who have deep expertise in contact centre technology and the business outcomes it can achieve. I am looking forward to partnering with Jason and his team to support Cirrus in realising its growth ambitions.”
