UJET Acquires Spiral: Rewriting the CX AI Rulebook

How UJET’s Latest Acquisition Is Flipping the Script on Legacy Contact Center Models

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Published: December 4, 2025

Rob Scott

Rob Scott


UJET isn’t just buying tech — it’s buying a new blueprint for customer care. In this must-watch interview, Baker Johnson CBO at UJET explains how Spiral’s AI-native platform is turning unstructured data from a pain point into a superpower. Together, UJET and Spiral are targeting the root cause of CX inefficiencies — outdated, siloed, and bloated tech stacks — and offering a path toward AI-powered transformation that doesn’t just move faster but moves smarter.

Related News: UJET Acquires Spiral to Address Customer Data Analysis Roadblocks

Here’s what you’ll learn in this exclusive interview:

  • Why retrofitting generative AI into legacy contact center systems just won’t work — and what companies need instead.
  • How Spiral’s AI uncovers root causes, not just topics, delivering decision-grade data in days, not months.
  • The hidden power of unified taxonomy generation, and how it helps fix broken processes across departments.
  • Why this isn’t just about contact centers — and how Spiral democratizes CX insights for sales, marketing, finance, and beyond.
  • From AI “co-pilots” to conversation-driven business intelligence, this is the kind of strategic discussion that cuts through the AI hype and gets to what actually works.

Next Steps:

Ready to experience the Spiral platform? Explore Spiral’s freemium offer at spiralup.co, or visit ujet.cx to request a demo, deep dive into the integration benefits, or check out their CX guides.

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