Avaya Looks to APAC for Growth After Revenue Slump

Zac Wang
Senior Reporter

The company expanded the footprint of its OneCloud CCaaS solution to Hong Kong

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Avaya Looks to APAC for Growth After Revenue Slump

Avaya is expanding its already massive global footprint in a bid to shore up its revenue after a disappointing Q3. 

The company announced its OneCloud CCaaS solution will be available in Hong Kong through an expansion of its partnership with local distributor Sen Spirit Technology Limited (SST). 

SST plans to work with government agencies, banks, financial institutions, and telecom companies to increase their adoption of cloud communication services. Avaya’s engineers will also be on hand to provide consulting services and technical support. 

The announcement comes after the company reported a 21 percent decline in revenue year on year in Q3. Avaya also brought on a new CEO in July, Alan Masarek, Vonage’s former chief executive. 

The slump followed a $600 million financing injection announced in June, which CFO Kieran McGrath said would “support and accelerate our business model transformation.” 

In a recent interview with CX Today, Zeus Kerravala, Founder and Principal Analyst, ZK Research, said that Avaya’s core market, centered on large enterprises, was still a highly contested one.  

“Cloud is going to be a key part of that, but it’s not going to just be turn off your old system, turn on your new system. There is a long migration path to that.”

Avaya OneCloud CCaaS is part of the AI-powered Avaya OneCloud Experience Platform, which offers technologies catering to workstream collaboration, through CCaaS, UCaaS and CPaaS. 

The vendor’s expertise in these technologies will, hopefully, support expansion into Hong Kong. Building on this point, Marcos Ong, Managing Director of Avaya Hong Kong and Macao, said: 

“Hong Kong has always been at the forefront of global digitalization. The rapid growth of Avaya OneCloud CCaaS in Hong Kong will greatly facilitate the process of digitalization for business communications.”

“As Avaya deepens its collaboration with SST in the days ahead, we will continue to focus on ‘experiences’ and help businesses create a powerful closed-loop total experience that ranges from employee experience, customer experience, to multiexperience, and user experience.” 

Avaya has recently expanded its partnerships with other tech giants, notably announcing a tie up with Microsoft in May to make the OneCloud CPaaS and UCaaS solutions available through Azure. 


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