CX Today has taken another step towards becoming the premier publication in the customer experience space with the acquisition of the long-standing community and content platform, MyCustomer.com.
Finalized on the 30th of November 2023, the acquisition will see CX Today add MyCustomer’s substantial resources to their existing best-in-class CX and technology news coverage and insights.
The incorporation of MyCustomer’s assets marks an exciting next step for CX Today, but, more importantly, an exciting time for the CX space.
The combination of these two industry leaders promises to further solidify CX Today’s aim of providing first-class content and community engagement to their users by providing CX leaders with the most extensive and thorough customer experience offerings in the sector.
In discussing the news, Rob Scott – Founder and Publisher of Today Digital – commented:
This is more than a merger of two entities; it’s a fusion of expertise and vision, promising to deliver unparalleled value to our community.
A New Chapter
Having experienced rapid growth in recent times, the acquisition is a signifier that CX Today has no intention of slowing down any time soon.
This strategic move will seamlessly integrate MyCustomer’s content into CX Today, giving users and subscribers the best of both worlds.
Commenting on this next step, Charlie Mitchell, Senior Editor of CX Today, remarked:
Over the past two years, we’ve multiplied our readership by six times, gaining a real stranglehold on the online customer experience space – excelling in our coverage of news, views, and insights. This acquisition represents the next chapter.
“We will engage with more CX leaders, teams, and analysts to go deeper, expand our focus, and build on the burgeoning CX Today brand. So, watch this space.”
What Will MyCustomer Bring to the Table?
As a well-respected and long-standing customer experience publication, MyCustomer will bring with it a plethora of resources, experience, and invaluable content.
Chief among these resources will be their renowned CX awards program: Customer Experience Leader of the Year.
Fresh off its fifth anniversary, the caliber of entrants has grown year-on-year, marking it as one of the most prestigious and sought-after awards in the sector.
MyCustomer’s considerable toolkit also includes the recently launched MyCustomer Connect community program. As an exclusive network of CX professionals, Connect is a space to meet, share ideas, discuss, and learn from each other.
In acquiring these assets, CX Today will be providing its users and subscribers with unrivaled value across the entire customer experience and customer relationship management sector.
Rhys Fisher, formerly of MyCustomer and now Deputy Editor at CX Today, is clearly enthusiastic about what the future holds:
I’m incredibly excited about joining the CX Today team and finding a new home for MyCustomer where it can continue to grow and evolve.
“More importantly, I’m thrilled for the customer experience community. I truly believe that the combination of resources and experience will massively benefit users of both publications.”