Infobip has integrated its WhatsApp and SMS channels into Microsoft Dynamics 365 Sales.
The integration will enable businesses to deliver personalised customer communication campaigns through text messages, along with WhatsApp’s graphics and video capabilities.
Brands can also send personalised coupons, collect customer feedback, and send bespoke event, appointment, and payment reminders.
Veselin Vuković, VP of Strategic Partnership at Infobip, said: “The evolution of our collaboration with Microsoft demonstrates our commitment to ensure businesses can communicate with their customers using their preferred channel. In doing so, we help improve the customer experience, enhance loyalty, and ultimately boost sales.
“Our network delivered 225 billion messages last year and is connected to 70% of the world’s mobile devices via 700 global telecom partners. We’re delighted to be a Microsoft partner and our new integration will make it easier for customers to make use of our global reach and rich channel mix.”
Users of Dynamics 365 Sales may also get a complete view of customer communications across these channels through a single-view dashboard.
In addition, Infobip integrated its WhatsApp channel with Microsoft Dynamics 365 Marketing to allow marketing teams to interact with customers on their preferred channels.
Previously, Infobip deployed its CPaaS platform on Microsoft Azure, adding omnichannel capabilities to many Microsoft-driven solutions.
Vincenzo Esposito, General Manager, Central & Eastern Europe, Microsoft, said: “Companies like Infobip add value by integrating their solutions with Microsoft Dynamics 365. This ensures that businesses, no matter where they are or their channel preferences, can harness the benefits of digital transformation.
“Together we are enabling omnichannel communication to deliver impactful business solutions.”
Earlier this year, Infobip integrated SMS and WhatsApp into Adobe Commerce – a move that – like this one – will expand its geographical footprint.