Infosys Unveils New Digital Commerce Platform

Sandra Radlovački

Infosys Equinox to offer outstanding service and industry capabilities

Channel News
Infosys Unveils New Digital Commerce Platform

Infosys, a global leader in digital services and consulting, launched Infosys Equinox to help enterprises securely deliver hyper-segmented, personalised omnichannel commerce experiences for B2B and B2C buyers.

The platform’s future-ready architecture offers unprecedented flexibility for enterprises to pick and choose out-of-the-box microservices and pre-built experiences to build curated digital journeys that enhance their digital commerce or launch it grounds-up in just a couple of weeks.

Infosys Equinox also offers outstanding service, product, platform and industry capabilities from Infosys and its partners, in an integrated ecosystem. This delivers end-to-end commerce-as-a-service for enterprises to drive results, throughout the purchase lifecycle.

Infosys Equinox helps businesses transform their digital commerce across marketing, e-commerce, store operations, supply chain and customer service through its four offerings: Infosys Equinox Microservices, Infosys Equinox Commerce, Infosys Equinox Experiences, and Infosys Equinox Marketing. It delivers:

  • Customer experience excellence – The platform blends digital experiences with physical ones to deliver more satisfying physical and contactless shopping. Creating multi-sites adapted for multiple languages and currencies, with highly localised features and real-time promotions is very convenient with the platform’s simplified business user tooling and workflows – requiring no changes to the application code or configuration
  • Scale and flexibility to match shopper demands – With its industry-leading cloud-native, microservices-based, API-first architecture, Infosys Equinox is the only digital commerce platform that brands will need to meet the evolving expectations of consumers. The platform offers a rich repository of mutually exclusive and collectively exhaustive microservices that can easily integrate with an existing or new platform to deliver headless commerce capabilities. These microservices enable various commerce models used by enterprises including B2B, B2C, B2B2C, D2C, C2M, online marketplaces and digital malls
  • Relevance through innovation – Infosys Equinox’s integrated ecosystem of capabilities, spanning from experience to operations, lets enterprises deepen customer relevance throughout the commerce value chain. Ranging from perceptive experience design by WONGDOODY, to optimised retail execution with Infosys TradeEdge, the platform puts the shopper at the center of the enterprise’s commerce strategy. With Infosys Equinox, businesses can also deploy segment-specific, user experience innovations on-demand.

Karmesh Vaswani, Executive Vice President & Global Head Consumer, Retail & Logistics, Infosys, said:

“With the customer experience landscape evolving every week, companies can’t afford to get into a ‘set it-forget it’ mode. It will take embracing a human-centric approach to create distinctive shopping experiences that match the pulse of consumers. Infosys Equinox makes this less of a struggle. It offers commerce-as-a-service to engage with both B2B and B2C shoppers through one platform that has 50+ percent greater speed-to-market than any other solution when it comes to adding new microservices or starting a new commerce presence. Infosys Equinox provides the perfect balance between agility and adaptability and is a great way for leaders to cement their advantage and for challengers to up their commerce play.”

 

 


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