Invoca has announced a certification programme titled Invoca Academy that caters to educational needs arising from the increased adoption of conversation intelligence.
Invoca Academy includes courses made for sales, marketing, eCommerce and customer experience teams which can help in achieving their goals and increasing their ROI with Invoca’s conversation intelligence platform.
Jennifer Lovette, SVP, Customer Success at Invoca, said: “We’ve seen massive growth in adoption of AI-powered conversation intelligence tools and expanded use across organizations. If organizations do not understand the power behind their customer’s voices, they’re at a major disadvantage.”
“We’ve designed Invoca Academy to provide ongoing, in-depth training that enables our increasingly sophisticated customers to learn what’s possible with Invoca.”
“Once certified, our “Scholars” are encouraged to share their key learning with their respective teams — driving cross-functional collaboration and deriving more unique insights across revenue teams that use Invoca.”
Invoca Academy enables customers and users to benefit from comprehensive education and training on Invoca’s conversation intelligence platform. In the live, interactive courses, the leaders in conversation intelligence offer:
- Hands-on instruction: Teaches how to deploy the Invoca tag, customise dashboards and reports, set up benchmarks and start tracking KPIs in their own platforms
- Easy-to-follow walkthrough of client setup: Walk through how to create profiles that connect online and offline digital campaigns to call treatments and routing
- Technical demos: Shows how to set up martech stack integrations like Google Ads
- Interactive activities: Learn how to best optimise digital campaigns, call experiences, eCommerce experiences, and enable clients to use Invoca.
The company held its first Invoca Academy course in October 2021, while additional courses will be launched in early 2022, and these include power user certifications, live team training, on-demand learning labs, on-demand training and certification and others.
A course attendee from Rise Interactive said their team got “a lot of value out of participating in the programme” and the employees feel “even more confident providing conversation intelligence expertise to theri clients”.
All Invoca customers can use these courses for free.
In October, Invoca introduced new functionality that enables customers to capture and take immediate action on their conversational data.
