The partnership aims to provide a holistic view of customer insights
Customer data platform Treasure Data has partnered with Sinch, a cloud communications and mobile customer engagement solutions vendor, to offer mobile omnichannel solutions to customers.
The combined offering also includes marketing campaigns, automated conversations using AI chatbots and voicebots, to enable organisations to engage their customers using real-time profiles.
Thomas Kurian, Head of New Markets at Treasure Data, said: “As we continue to expand beyond marketing applications, Treasure Data’s partnership with Sinch is important for introducing the value of Treasure Data CDP to the CPaaS market.”
“The combination of Sinch and Treasure Data directly addresses our customers’ requests to easily access unified consumer data, insights, and personalized recommendations from contact center, mobile marketing campaigns and conversational AI sources. With our joint solution, businesses are equipped with the data to provide relevant conversation that engages, converts, and drives an exceptional experience.”
Treasure Data’s smart customer data platform gives a holistic view of a customer that shows insights such as customer purchase history, loyalty programme status, in-store visitation, brand affinity, and more. This will be made available to service agents through the platform and accessed across various communications channels, supported by Sinch’s communication platform.
Rick van Esch, Vice President of SaaS Business at Sinch, said: “We are seeing a clear trend of customers wanting to not only just receive information from their favorite brands, but also to get personalized content and the option to engage on their mobile device.”
“The only way to get that level of information, and provide experiences the market demands, is to connect data points over the course of the customer journey with a best-of-breed CDP like Treasure Data. When we combine this with our SaaS products and CPaaS, which has access to virtually any mobile phone on the planet using the customer’s preferred channel, we have an extremely appealing offering to businesses worldwide to connect with their customers.”
Last year, Sinch completed four acquisitions in the form of Inteliquent, MessageMedia, MessengerPeople and Pathwire.