HubSpot’s App Cards promise to help customers “get more” out of their third-party tools.
Originally announced at the company’s INBOUND 2024 marketing and sales conference back in September, App Cards are described as replacements for traditional CRM cards that can provide “richer app experiences.”
The Cards allow users greater flexibility and customizability when managing their data across HubSpot and other solutions.
In doing so, the tech firm claims that it will eliminate the need for “tab-hopping” and “context switching.”
While HubSpot already offers a Marketplace with integration to over 1,700 third-party apps, the company also now offers a curated “collection” of apps equipped with App Cards, which customers can access “instantly” within HubSpot.
The vendor has not confirmed how many apps it intends to add to its collection, but the list currently stands at 18, and includes the likes of Microsoft Dynamics 365, Shopify, Docusign, and Oracle NetSuite.
In a demo video on HubSpot’s website, the company discusses potential scenarios where App Cards could help to make interactions with third-party solutions more seamless:
Whether you’re managing sales commissions with QuotaPath tracking, sales proposals with PandaDoc, or improving customer onboarding with Arrows, there’s something for everyone.
How
In a nutshell, HubSpot deploys UI extensions to enable admins to customize app cards on the middle column, right sidebar, preview panel, and helpdesk ticket sidebar for all standard objects with record pages.
In addition, if a connected app is updated with new App Cards, users can improve the existing card and add any new cards from the integration.
Why
For HubSpot, by seamlessly connecting teams, apps, and data, users can maximize the potential of their additional solutions.
Moreover, the customizable capabilities of the Cards means that they can be molded to fit customers’ unique business needs, saving them time and minimizing context-switching. The company believes that this allows teams to work more efficiently; gain access to centralized, actionable insights that boost productivity; improve decision-making; and drive organizational growth.
More News from HubSpot
In more INBOUND 2024 news, HubSpot unveiled Agent.AI, a network of autonomous AI agents designed for marketing, sales, customer service, and operations teams.
These agents will soon be integrated into HubSpot’s Smart CRM to work alongside human staff, with the company also planning to introduce an Agent Builder tool for businesses to create and deploy custom agents.
Although Agent.AI is not yet available, customers can sign up for free with 100 credits to start exploring its potential benefits for customer experience teams.
Elsewhere, the event also saw the introduction of Breeze, a set of AI solutions integrated across HubSpot’s customer platform, including Breeze Copilot, Breeze Agents, and Breeze Intelligence.
Breeze Copilot helps users perform tasks more efficiently, Breeze Agents handle work autonomously, and Breeze Intelligence provides actionable customer insights.
The release is part of HubSpot’s wider aim to simplify AI adoption by eliminating the need for customers to manage complex, disconnected AI tools.
Speaking at the time, Andy Pitre, EVP of Product at HubSpot, stated:
With Breeze, businesses finally get it all. AI that’s agile, intuitive, and embedded, not just with popular LLMs, but your customer data.
Breeze also includes over 80 features to enhance capabilities like sales forecasting and content generation.
This launch also reflects HubSpot’s acknowledgment that AI-driven copilots and agents are now essential for CRM platforms.
