CRM platform HubSpot has debuted a new tool for web content management integrated with its CRM.
CMS Hub Starter represents a new tier of the company’s existing web content management system, alongside existing Professional and Enterprise editions of its CMS Hub and provides tools and features to generate business through a website.
“Over the past year, we’ve seen just how important it is for companies to be able to create reliable and effective digital experiences,” said Angela DeFranco, VP of product management at HubSpot. “In addition to providing the tools our customers need to get their website up and running, CMS Hub Starter is also built on top of our CRM platform to help companies leverage their own data to create a better end-to-end customer experience.”
The solution allows marketers and developers to leverage customer data to build websites, integrating with the HubSpot CRM to inform web strategy and analyse content success.
Among CMS Hub Starter’s other features are:
- Automated maintenance to lessen the burden on smaller IT teams, bundling security features such as SSL, a web application firewall and a globally hosted CDN
- Simplified developer and marketer collaboration that allows developers to use existing tools to create themes for marketers to edit.
“CMS Hub Starter is going to be a game changer for scaling companies looking to take their digital experiences to the next level,” said Kevin Barber, CEO and founder of Lean Labs. “Where a traditional CMS can add pain and complexity to a marketer’s day, CMS Hub Starter does the opposite by giving them the essential tools they need to build a remarkable website and start generating revenue, all at a price point that’s accessible for smaller teams.”
The move comes alongside broader updates to the CMS Hub, including site trees, CRM object dynamic pages and increased domain capacity for the Enterprise edition.
