Most Innovative CRM Vendors to Watch in 2022 

Rebekah Carter

The biggest CRM companies worth watching in 2022

Microsoft Reviews Insights
Most Innovative CRM Vendors to Watch in 2022 

No matter which industry you’re operating in during 2022, it’s fair to say you’ll be competing based on customer experience above anything else. 

Today’s consumers are looking for highly personalised, convenient, and streamlined experiences on all the channels they like most. However, delivering on those expectations is easier said than done. That’s where tools like CRM (Customer Relationship Management) software come in handy. 

CRM solutions make it easier to track the customer journey from start to finish, guide your sales and service teams, and collect more meaningful insights into your audience. While there are countless CRM vendors out there capable of helping you to thrive in today’s competitive world, some are more innovative than most. Here are the CRM vendors worth watching in 2022


Salesforce is widely considered the world’s top CRM for many companies. Delivering a pay-as-you-go approach to innovative tools for understanding and supporting your customers, Salesforce has something for virtually every business. The company recently purchased Slack to help sales teams with in-built tools for collaboration. 

With Salesforce, companies can make the most of a cloud-based ecosystem for tracking customer relationships and sales cycles for any team. There are marketing automation tools available and state-of-the-art AI insights to help you track crucial trends in the CX landscape. 


HubSpot has been making waves as a marketing tool for some time now, but it’s also beginning to earn quite a loyal following for its wide selection of sales and service tools. The HubSpot “Hub” ecosystem allows companies to take a modular approach to build their perfect stack of features, complete with live chat, meeting scheduling, and sales pipeline tracking. 

One of the best things about HubSpot is you can access some of the features of the CRM for free, so it’s great for smaller businesses who aren’t yet sure exactly what they need. You’ll also be able to access a range of advanced tools, like automated sale activity logging and AI analytics.


Probably one of the best-known solutions in the CRM landscape for sales teams, Freshworks and Freshsales helps business leaders to increase revenue and take advantage of context-driven opportunities for growth. The robust ecosystem gives you a full 360-degree view of your customers, so you can deliver more personalised experiences in an era when customers want them most. There’s even access to comprehensive automation tools.

Freshdesk is particularly well-suited to the world of hybrid work. The technology is cloud-based, easy to use, and simple to implement, so there’s minimal pressure on your IT team. You can even access your own AI bots for self-service built into the CRM packages.

Zoho CRM

Widely regarded as one of the top CRMs on the market, the Zoho CRM solution supports more than 250,000 businesses in countries worldwide. Both easy-to-use and feature-rich, this intuitive ecosystem gives leading brands a powerful overview of their customer base, with in-depth consumer profiles and real-time notifications when customers interact with your business. 

Zoho makes it easy to reach customers across multiple channels, with built-in communication features included for live chat, social media, and email. There are various ways to automate crucial processes, with triggers to streamline everything from sending alerts to business leaders to filing away important data. 


If you’re looking for a CRM solution provider capable of delivering powerful insights with minimal complexity, Zendesk could be the solution for you. The Zendesk environment is constantly updating and improving, with ground-breaking AI functionality and automation tools to make your teams more efficient wherever they are. 

With its fast, open, and flexible ecosystem, the Sunshine platform is particularly eye-catching for companies in search of the perfect CRM environment right now. With this technology, you can get your service up and running in weeks and even empower your developers with tools to build custom experiences for your audience. 


SugarCRM is a state-of-the-art tool for managing customer relationships, with multiple awards in the industry. Perhaps the most impressive thing about this technology is how easy it is to automatically capture information about your most promising leads. The ecosystem is designed to help team members capture data quickly and accurately, so you can populate your customer profiles with accurate, meaningful data. 

The SugarCRM platform is easy to use and provides a comprehensive insight into customers as they move through various touchpoints. This is the CRM for you if you want to make sure you’re keeping track of consumers wherever they are. 


Standing as one of the top solutions for customer relationship management for several years now, SAP is one of the most reputable products. Sophisticated and easy to use, the SAP environment will help you collect powerful insights into your target audience to turn market opportunities into meaningful conversations. 

The comprehensive CRM environment comes with some of the best reporting tools in the business and all the support you could hope for from the SAP team. The great thing about getting your CRM technology from SAP is you can also expect state-of-the-art customer support to help you get the most out of your new investment.


Microsoft is one of the most innovative companies to watch in many industries right now, thanks to its commitment to constant innovation and discovery. The Microsoft Dynamics 365 environment could represent the perfect space for managing customer relationships if you’re already invested in the Microsoft ecosystem. 

You get a powerful range of tools for tracking sales and service, but you also get dedicated features for field service teams and marketing professionals. The Dynamics landscape also easily integrates with the rest of the Microsoft landscape, including Teams, so that you can combine your UC and CCaaS solutions in the same all-in-one cloud. 



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