CRM leader Salesforce has announced a new streaming service known as Salesforce+.
The company, which recently completed the landmark acquisition of Slack, said the service would feature both live and on-demand content for “every” role, industry and line of business, including live experience, podcasts and original series from Salesforce Studios.
Among the current line-up for the streaming service is:
- “Leading Through Change”, a programme focusing on how business leaders are dealing with the global pandemic
- “Connections”, focusing on how marketers connect with audiences
- “The Inflection Point”, which features personal backstories from CEOs, including those from Coca-Cola, PayPal, Honeywell, and Workday
Salesforce+ will also be customisable, allowing users to select content relevant to their role, industry or topic, such as sales, financial services or artificial intelligence.
“Over the last 18 months, we’ve had to reimagine how to succeed in the new digital-first world. We reimagined our events, shifting them to all-digital brand experiences and introduced new, relevant, original content,” said Sarah Franklin, President and Chief Marketing Officer, Salesforce.
“We’re not going back, we’re creating the future now. Just as brands like Disney, Netflix and Peloton have done with streaming services for consumers, Salesforce+ is providing an always-on, business media platform that builds trusted relationships with customers and a sense of belonging for the business community.”
The offering will become available in September alongside the company’s Dreamforce event for Salesforce customers, partners and employees – with content tailored to viewers interests.
“We want to give opportunities for professionals to learn new lessons and hear from the most inspirational leaders in their particular field. We have particular roles we’re targeting content for — whether it be the CMO, a sales professional, customer service, or simply someone looking to break into tech,” said Colin Fleming, SVP of Global Brand Marketing, Salesforce.
“You’re going to see content within Salesforce about individuals that have gone from hairdresser to senior vice president; some incredibly impactful stories we think are really critical for us. You’re just going to hear people tell their authentic stories.”
