SAP Unveils a New Point of Sale Solution, Connects the CX Ecosystem

The move marks another step on the vendor’s journey to deliver a more composable customer experience suite

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Cloud computing illustrated
CRMLatest News

Published: July 2, 2025

Rhys Fisher

SAP has launched a new cloud-based point-of-sale (POS) solution.

The cloud version of SAP Customer Checkpoint targets businesses in retail, merchandising, catering, and sports and entertainment.

SAP claims the solution “addresses all comprehensive POS needs”, including payments, article handling, coupon processing, returns, loyalty points, and gift cards.

In discussing the new solution, Andre Bechtold, President of SAP Industries and Experiences, stated that Customer Checkout for Cloud “isn’t just a technological advancement, it’s a beacon for innovation and a catalyst for RISE with SAP.”

RISE with SAP is the enterprise tech giant’s transformation framework for legacy ERP customers to realize the benefits of its broader cloud suite.

Bechtold continued: “Already proven in several SAP Experience Centers worldwide and the new S.MART Store, it (SAP Customer Checkpoint) symbolizes our commitment to driving growth, ushering in digital transformation for our customers.

This evolution is opening new avenues, enabling businesses to stay strategic and competitive as the entire POS market and SAP product portfolio transitions to the cloud.

Critically, the new cloud-based POS solution includes two core components: a centralized management platform and an in-store checkout system.

First is the SAP Customer Checkout manager, cloud edition, which enables streamlined POS operations, system integration, and remote management via the cloud.

Second is the Customer Checkout point-of-sale, cloud edition, which handles in-store transactions, aiming to drive a smooth, customer-facing checkout experience.

A key upgrade from the on-premise version is the deployment of a manager component on SAP Business Technology Platform (BTP), aligning it with SAP’s broader cloud standards.

In addition to these features, SAP also outlined the following benefits:

  • A scalable and flexible design to support business growth without sacrificing performance
  • High reliability with continuous uptime for uninterrupted operations
  • Increased efficiency via automated updates and streamlined workflows

Lastly, another new feature on SAP Customer Checkpoint is a self-checkout interface for customer-led sales and payments.

Bringing Point of Sale Into the “Composable” CX Fold

SAP’s cloud-based Customer Checkout solution marks another significant milestone in the vendor’s journey toward building a modern, modular CX platform.

Earlier this year, SAP set out its vision for a “composable” customer experience suite, one that empowers businesses to respond to shifting customer expectations with agility, intelligence, and integration at its core.

Now, with Customer Checkout joining the SAP Business Technology Platform (BTP), the vendor is taking another step toward bringing that vision to life.

By aligning its POS capabilities with BTP, SAP allows enterprises to embed transactional touchpoints directly into the broader CX ecosystem.

As a result, SAP enables a more connected customer journey, from digital engagement and service through to physical store interactions and payment.

The need for a new CX model was discussed earlier this year by Balaji Balasubramanian, SVP and Head of SAP Customer Experience, who told CX Today:

The future of customer experience will be powered by connected data, intelligence everywhere, and enterprise-wide orchestration.

SAP’s push toward open, API-first architecture supports this shift. It aims to allow businesses to assemble tailored CX stacks using a combination of SAP and third-party tools, without compromising cohesion or control.

Brands operating in sectors like retail, hospitality, or entertainment, where in-person experiences remain critical, may resonate with that composable promise.

For SAP, Customer Checkout for cloud doesn’t just support efficient transactions; it plugs those transactions into a broader feedback loop, making it easier to analyze behaviors, personalize experiences, and drive long-term loyalty.

As SAP continues to invest in this unified approach, expect to see more solutions like Customer Checkout become available.

 

CRM

Brands mentioned in this article.

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