US software vendor has updated its partner programme to offer more incentives to software-as-a-service (SaaS) and cloud partners.
The new programme will include a co-sell model that extends Qlik’s contracting, order management and subscription management infrastructure directly to customers, reducing partner overhead and risk, the vendor said in a statement.
Qlik said it will offer an integrated CRM experience that “streamlines and simplifies partner sourcing, opportunity management, sell and support processes, giving partners more visibility and alignment with customers”.
The vendor will also offer an ‘Ambassador’ programme that will recognise individual partner team members who are “driving direct impact for customers”.
Mike Capone, CEO at Qlik, said:
“The SaaS economy has shifted the world from a product to services mindset, which requires a modern approach that targets a broader ecosystem while providing multiple engagement models.”
“Our partners have always been a critical part of our success, and we are committing the resources partners to need to build profitable and thriving recurring revenue businesses around our cloud platform. This program will enable partners to deliver consistent value with a collaborative teaming approach that fully supports our customers on their journey to the cloud”, added Capone.
