Litera, a global leader in legal technology solutions, announced it has acquired Concept, a leading provider of B2B relationship marketing technology for law firms, corporations, and professional and financial services.
Founded in 2002, Concept will become part of Litera’s new Firm Intelligence business unit, a platform that aims to transform disparate data about clients, matters, people, and parties into usable and actionable information.
This acquisition brings together the Concep marketing technology and integrated platform – email marketing, event management, and web automation – with the business insight and intelligence of the Litera platform to empower law firms to improve client services and deliver on growth.
Concep provides software, CRM integration and expertise to professional, financial, and legal firms who rely on high-value relationships to build growth. The company has offices in London, New York, and Sydney.
Chris Vorderer, Litera Managing Director, Firm Intelligence, said:
“We continue to expand our offerings beyond the practice of law to include the business of law. This acquisition will provide our customers with the means to connect and engage with their clients in more meaningful ways using the power of their data to drive business results.”
Dan Morgan, Concep CEO, said: “We are excited to become part of Litera’s growing worldwide brand. As a Litera offering, professional services firms will be able to surface truly unique data insights and perspectives, driving ever more effective actions through Concep’s marketing workflows. This is good for our clients and our highly valued CRM partners.”
