Forsta has partnered with Rio SEO, a local marketing platform for enterprise brands, to integrate its technology into the Forsta HX platform.
The integration will enable brands to engage consumers across the journey and extend their CX programmes with new personalisation features.
Kyle Ferguson, CEO of Forsta, said: “I could not be more excited to announce that Forsta and Rio SEO are joining forces to usher in a new era of optimizing customer experience at the local level, at scale..”
“Rio SEO’s local marketing solutions drive discovery with customers and provide the opportunity to create hyper-relevant content, utilize geotargeting and more. This encourages enhanced customer engagement and increased brand advocacy, before and long after the point of purchase.”
Rio SEO technology will become part of the Forsta HX platform, including solutions like:
- Rio SEO Reviews
- Rio SEO Local Pages + Forsta Digital Feedback
- Rio SEO Local Listings + Rio SEO Local Pages + Forsta Studio
Rio SEO Reviews enables companies to ingest Rio SEO’s review data from review sites into their existing Voice of Customer programmes on Forsta’s HX Platform. Users can also harness Forsta’s Genius Text Analytics to plan actions based on feedback in reviews.
Together with Forsta Digital Feedback, Rio SEO Local Pages allow brands to capture behavioural data along with location and user interaction-specific data.
Rio SEO Local Listings, in combination with Rio SEO Local Pages and Forsta Studio, ingests data from Rio SEO’s Local Listing and Local Pages to track metrics like impressions, clicks, and local search ranking data.
Then, brands can use Forsta Studio online infographic dashboards to turn data into graphics to create a single view of a customer’s local marketing programmes.
Mick Wilson, VP, Customer Success at Rio SEO, said: “Forsta’s market research and customer experience solutions take you from data, to insight, to action by helping you understand your customer, see who they really are, and better respond to their needs.”
“I could not think of a better combination for our customers: Rio’s local marketing solutions, amplified by Forsta’s award-winning CX and insights technology platform.”
Not too long ago, Forsta launched an app to capture customer feedback to enable companies to gain qualitative insights at scale.