Loyalty Platform Wildfire Reports Record Growth

William Smith

The news comes off the back of a $15mn Series A round earlier this year

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Loyalty Platform Wildfire Reports Record Growth

Reward and loyalty programme platform Wildfire Systems has announced record growth in 2021. 

The company’s offers a white-label monetisation platform which enables companies to offer social commerce, rewards and cashback offers to customers. The company targets industries such as financial institutions, browsers, rewards services, telecom providers, device OEMs and search engines. Among its customers is Microsoft, who integrates Wildfire coupons and cashback within its Edge browser and Bing search engine. 

This year, the company said it had increased its network of worldwide merchant programmes by 67%, achieving coverage in over 50 countries. Transactions referred to merchants, meanwhile, were up 24 times this November compared to last year. 

The company attributed its success to new white label partners, as well as expanded merchant coverage. Wildfire also said it was helped by the surge in ecommerce sales presaged by the ongoing COVID-19 pandemic, and an associated boom in customer expectations for rewards programmes. 

“Financial services companies and technology brands are in increasingly competitive markets.  They’re expanding their offerings to become more essential and useful for their customers, with a particular focus on shopping and e-commerce services that enhance users’ financial wellness,” said Jordan Glazier, CEO, Wildfire Systems.

“Our white-label rewards and loyalty platform is a differentiator that enables our partners to drive retention, loyalty, and new revenue streams, while delivering rewards to their customers within the natural flow of shopping journeys.” 

Back in August, the company raised $15mn for in a Series A round led by TTV Capital and QED Investors alongside existing investors Mucker Capital, Bonfire Ventures, Moonshots Capital, and BAM Ventures. New investors include B Capital, the George Kaiser Family Foundation, and Daher Capital. 

“This financing round will support our accelerating growth with existing and new partners, and allow us to continue to execute on our vision to monetise organic commerce everywhere,” said Jordan Glazier at the time.



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