Customer data company Blueshift has announced an extension of its SmartHub customer data platform for omni-channel experience orchestration.
The company’s offering uses AI to unlock the full potentiation of customer data across channels and applications. Via its new App Hub and Omnichannel Journey Builder, marketers are able to gain a holistic view of customers while also being able to orchestrate their journeys.
“As marketing and customer experience channels grow closer together, marketers need the ability to intelligently orchestrate deeply personalised experiences across key interactions along the customer journey,” said Vijay Chittoor, Co-Founder and CEO of Blueshift.
“Our new releases will help them extend personalised experiences to the channels where they need to take place. We’re continuously looking at where the market is heading and enhancing our SmartHub CDP to provide the capabilities brands need to make customer engagement more effective and teams more productive.”
New features of the platform include:
- An omni-channel journey builder with trigger options, filters, campaign controls, and testing options for brands to optimise customer experiences across channels
- Predictive Channel and Engage Time Optimisation features are aimed at making sure the right content is in the right channels
- An ecosystem of partners via App Hub which features a library of over 80 integrations with the likes of CRM systems such as Salesforce
“To stay relevant to users and drive viewership you need to be able to re-engage users across the right channels at key times of the day with content that matches each user’s unique interests,” said Fredrik Salzedo, Director of CRM, Discovery+ EMEA, a Blueshift customer.
“You can’t achieve that without a centralised platform that provides visibility into users’ viewing habits and gives marketers the ability to quickly create, test, and optimise personalised engagement strategies across the customer lifecycle.”
