ActiveCampaign vs HubSpot: Choosing Your CRM 

Should you use ActiveCampaign or HubSpot? 

AC vs Hubspot
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Published: November 1, 2021

Rebekah Carter

The CRM, or Customer Relationship Management tool, is one of the most important parts of your customer experience strategy. With it, you can keep track of important interactions with clients, track the path to purchase, and even pinpoint your most loyal customers.  

The question is, which CRM software should you be using? There are plenty of great options out there, and each has their own distinct benefits to offer. Today, we’re going to be comparing the functionality of ActiveCampaign and HubSpot CRM.  

Both of these tools are flexible tools offering plenty of insights into customer success. Here are some details to help you decide which product is right for you.  

ActiveCampaign CRM: Features 

ActiveCampaign is best-known as a platform for lead capturing, management, and marketing automation. The ActiveCampaign CRM is a dedicated solution for sales, with in-built automation features to improve team productivity. There are also helpful contact management capabilities built-in and lead scoring with win probability metrics. 

ActiveCampaign’s CRM technology promises companies everything they need to sell more. You can enhance your business operations with everything from the deal and pipeline monitoring to task tracking, and attribution. Features include: 

  • Automated pipelines for sales and customer management 
  • All-in-one environment for lead details 
  • Lead contact history recording 
  • Lead scoring  
  • Automatic task assignments 
  • Intelligent sales routing 
  • Win probability rankings 
  • Automated segmentation 
  • Integration with email marketing 
  • CRM tools for your smartphone 
  • Sales reporting 
  • Notification emails 
  • Note creation within deals and contact records 
  • Automated deal updates 

ActiveCampaign streamlines the process of learning about your customers, delivering personalised experiences, and empowering sales teams. You can automate your sales funnel from start to finish, creating nurturing campaigns for individual segments of your target audience. There are even handy reporting features to help you measure your success.  

HubSpot Sales Hub: Features 

HubSpot is another market leader in the CRM environment today. The “Sales Hub” from HubSpot is just one of the many software options from the brand, which also covers Service and Marketing. We’re focusing on the HubSpot Sales Hub combined with the free HubSpot CRM for the best like-for-like comparison between HubSpot and ActiveCampaign. 

HubSpot Sales Hub comes with access to contact, deal, and task management as standard, as well as email tracking, notifications, collaboration tools, and automated quotes. You can also get a host of features for tracking sales rep productivity, setting custom goals for teams, and designing your own playbooks for a better chance of success. Features include: 

  • Extensive sales playbooks with agent guidance 
  • Predictive lead scoring 
  • Custom objects for pipeline automation 
  • Custom reports and analytics 
  • Deal stage, task, and lead rotation automation 
  • Custom goals 
  • Agent productivity reporting 
  • Live chat and in-app calling 
  • Meeting schedule 
  • Automated quotes 
  • Document sharing 
  • Email templates and scheduling 
  • Email notifications and tracking 
  • Contact, task, and deal management 

HubSpot’s Sales Hub combines all the capabilities you need to build better relationships with your sales prospects, with the tools you need to sell. You can even help your teams reach your customers in the ways they prefer with features like live chat and in-app calling. 

ActiveCampaign vs HubSpot: Which is Better 

Choosing the right CRM and sales technology for an amazing customer experience can be tough. There are a host of options to choose from, and every platform seems to have its own unique benefits to offer. While HubSpot Sales Hub and ActiveCampaign CRM share some features, like contact tracking and lead scoring, they have some differences too.  

HubSpot can be a more expensive CRM solution compared to ActiveCampaign, but it also allows companies to get specific about the kind of CRM support and features they need. While your contact, deal, and task management features, as well as meeting scheduling and other capabilities, are free, your specialist services come at a premium.  

In the case of the HubSpot Sales Hub, paying a little extra for a premium plan lets you dive deeper into automation opportunities for every stage of your sales opportunities and deals. You can create custom reports and even track the performance of your staff regardless of where they are in the world. It’s a very advanced platform, and definitely a good pick if you’re going to want to access service and marketing support later on.  

ActiveCampaign is a more accessible solution for beginners, with cheaper pricing plans, and a simple focus on sales optimization. You get some sensational sales funnel customisations with Active Campaign, as well as excellent win probability and lead scoring, sales reporting, and segmentation. However, you might find the analytics aren’t quite as advanced as what you get with HubSpot. 

ActiveCampaign definitely has a lot to offer from a sales and customer experience management perspective, with task assignments to keep your teams on the ball, and automated deal updates, so no one loses track of an opportunity.  

ActiveCampaign or HubSpot? You Decide 

Both ActiveCampaign and HubSpot Sales Hub are excellent choices for companies in search of data-rich tools for a better customer experience. With each of these tools, you’ll be able to build personalized experiences for your target clients, guide your sales teams, and increase your profit margins.  

HubSpot seems to be a solution decided specifically for mid-sized and larger brands in search of growth. You’ll get a pretty comprehensive set of features here, but only when you’re willing to dive into the premium features of the available Hubs. On the plus side, you can get an amazing sales, marketing, and service environment as part of an all-in-one CRM solution.  

ActiveCampaign is a little easier to handle for businesses of all sizes, but it still has many advanced features to offer, like lead management and performance tracking. You can get started slowly with a free trial, and upgrade when you begin to see the return on investment from your campaigns.  

So, which CRM is best? It all depends on your business.  



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