Today’s companies are competing primarily on the basis of customer experience. More than pricing or feature sets, today’s consumers examine the experience they can expect from each business to determine which brands they want to work with.
For business leaders, delivering a consistently exceptional experience means investing in tools which provide insights into the customers they serve and the journeys they encounter. A CRM, or Customer Relationship Management tool, is perhaps the most effective way for brands to access a behind-the-scenes view of their clients and their needs.
While there are many different CRM solutions available on the market today, Salesforce stands as perhaps one of the best-known and most reputable vendors. Appearing as a leader in various industry reports and Gartner Magic Quadrants, the Salesforce Customer 360 ecosystem provides business leaders with a complete range of tools for managing and optimizing the customer experience.
Salesforce CRM Review: The Features of Customer 360
Salesforce offers companies a variety of different tools intended for specific use cases and purposes. Organizations can invest in these offerings on a modular basis or access the complete network of CRM solutions provided by Salesforce with Customer 360. Hosted and managed on the Salesforce platform, Customer 360 leverages Hyperforce infrastructure architecture to deliver access to numerous apps and tools across the sales, service, and marketing landscape.
Customer 360 combines multiple technologies on the Salesforce platform to unite marketing, sales, and service in a way that strengthens consumer relationships. With Customer 360, companies can unite and integrate data from any source and take action instantly with the MuleSoft integration platform, Tableau for Business Intelligence, and Einstein for AI insights.
Some of the core features of Salesforce Customer 360 include: