A Speech Analytics Guide for Beginners

Companies dive deeper into the words their customers say

Guide To Speech Analytics
Speech AnalyticsInsights

Last Edited: June 1, 2023

Rebekah Carter

Speech analytics stands out as one of the fastest-growing areas of CX technology.

Creating great customer experiences starts with understanding and listening to your clients. Speech analytics supports this by allowing companies to dive deeper into their customers’ words, questions, intent, and sentiment.

As a growing area of artificial intelligence, speech analytics promises to teach companies how to better track the customer journey and deliver more substantial outcomes for clients. 

However, like any technology investment, this solution will work best when brands have the right strategy.

Within this speech analytics guide, unpack many best practice considerations for using speech analytics correctly.

Using Speech Analytics Correctly

Speech recognition software has been around for several years. However, it’s only recently that companies have begun to dive deeper into the possibilities of analyzing and assessing speech. 

Today’s speech analytics tools can detect customer sentiment or intent and help companies to outshine their competition. When beginning to implement speech analytics strategies, remember:

  • Goals: Setting goals is crucial when launching any new technology in your CX environment. As a team, decide what you want to achieve with your speech analytics strategy. Do you want to get ahead of customer trends and recognize changes in behavior before they happen? Are you trying to improve your NPS score by keeping track of customer sentiment, or do you want to improve regulatory compliance and reduce risk?
  • KPIs: Determine which KPIs are going to establish whether your speech analytics strategy is successful or not. You can track information from NPS and CSAT scores alongside customer retention or churn rate. If you’re using speech analytics to improve employee engagement, you may need to track first-time resolution metrics and other performance factors.
  • Vendor: Working with a suitable vendor is always essential in any CX investment. The key is choosing an analytics vendor who understands your goals and offers the right features to help you reach your targets. Companies with unique compliance and privacy requirements should also search for speech analytics vendors who understand their unique challenges.
  • Training: Employees and teams need to know how to use speech analytics tools correctly to leverage their benefits. Make sure you have policies in place for who will be able to analyze this information and how they should access the data. Proper training and policy use should reduce the risk of security and compliance issues.
  • Expansion: You don’t necessarily need all the most advanced speech analytics features from day one. Gradual development into new concepts like voice biometrics and sentiment could give your employees more time to get used to each element and the benefits it can offer. Take your time with it!

Speech Analytics Use Cases

Many view speech analytics as a performance management tool that uncovers new ways to bolster agent performance. 

These days, the technology can do so much more. From internal contact center initiatives to broader business intelligence use cases, there are several ways in which speech analytics can support customer experience improvement. 

In the video below, we discuss ten top speech analytics use cases with Andrew White, CEO of Contexta360. These include: 

  1. Automating quality scorecards
  2. Measuring customer sentiment (and employee sentiment)
  3. Monitoring agent well-being in real-time
  4. Automating ticket tagging and After Call Work
  5. Analyzing the success of automated channels
  6. Enhancing the performance of virtual agents
  7. Pinpointing customer journey pain points
  8. Bolstering customer feedback initiatives
  9. Predicting customer behavior
  10. Democratizing information

Start Making the Most of Speech Analytics

As noted throughout this speech analytics guide, the technology gives companies a deeper view of what their customers say and the overall voice of the customer. 

Whether delivered with real-time insights or historical data processing technology, the right analytics strategy can take your customer experience to the next level. Just make sure you know how to roll your investment out correctly.

 Gain even more insights into speech analytics from White and other industry experts by reading our roundtable: Conversational Analytics: Trends, Use Cases, and Predictions


Business IntelligenceSecurity and ComplianceSentiment Analysis

Share This Post