Drips, the founders of Conversational Texting, announced the expansion of its footprint in the healthcare market through key partnerships with some of the largest healthcare payers.
Organisations can leverage Drips’ conversational AI platform and hold two-way, humanised conversations at scale through the SMS channel. Partnering with Drips has enabled them to grow membership bases for Medicare products, retain Medicare members at risk of losing coverage, drive payments and close patient care gaps.
Aaron Christopher Evans, Drips’ CEO, said:
“All of the verticals we support are important, but those in the healthcare industry, specifically, need to reach their members promptly to communicate important information that could impact people’s health and well-being.”
“Our clients can more effectively engage with their audience to provide critical updates on their insurance policies before they lapse, encourage members to enroll in care plans for chronic illnesses, schedule health risk assessments, and more.”
As texting becomes the most preferred form of communication, SMS technologies across various industries have steadily increased over a short period of time, with the healthcare industry being no exception. Advanced technology, like Conversational Texting, is shaping the way healthcare organisations communicate with their members to better align with consumer preferences.
Drips supports clients in multiple industries including auto, home and life insurance, financial services, homes services, and more. In each of these verticals, Drips empowers brands to drive conversations during moments that matter.
Evans added: “One of the things that set Drips apart from other offerings in the market is our ability to capture intent. When you ask questions in a human way, you end up getting human responses that give you valuable insight into your audience. Data like this is essential to helping organizations in any industry make valuable connections with their audiences to improve their communications and engagement.”
