Contact centre outsourcing company Arise has announced the acquisition of Officium Labs, a platform for CX design, transformation and BP services.
The main reason for this acquisition is Officium Lab’s CX Maturity Model, a toolset that leverages data and analytics which “turns Customer Care from a cost center to a profit center”.
This CX Maturity Model also encompasses automation design and implementation to increase customer satisfaction and growth.
Arise’s Chief Executive Officer, Scott Etheridge said:
“The Arise Gig-CX platform is allowing Brands to completely reimagine their CX strategy. With our rapid growth, it was a natural fit for us to acquire Officium Labs, which expands our ability to design and implement experiences based on Gig-CX that improve satisfaction and grow revenue for our customers.”
Officium Labs will also provide a number of services including workforce management, quality assurance, fraud, social engagement, content moderation and customer service agents to Arise.
Arise will immediately begin introducing Brands to the CX Maturity Model and meet with Officium customers to share how the power of our Gig-CX platform can transform their Customer Care strategies.
“The CX Maturity Model is the first opportunity for Brands to get a comprehensive view of their CX landscape. This holistic approach allows customers to prioritize initiatives to drive maximum ROI. With the CX Lab, Brands can build, test, and deploy CX models that drive better results while reducing costs.”
When you combine this capability with Arise’s powerful technology platform and network of gig-economy Service Partners, we will deliver exceptional value to brands in every area of Customer Care while opening new opportunities for the Service Partners on our platform to reach new Brands”, added Etheridge.
Jonathan Shroyer, CEO and Co-Founder of Officium Labs, said: “There are numerous alignments between our organizations and how we see the future of CX platforms. We could not be more excited about joining Arise in their forward-thinking efforts to help Brands and Service Partners be there for customers, be aware of their needs, and be essential in their daily lives.”
