Having the right customer loyalty strategy is critical. After all, with high customer expectations and endless competition for customers, it is becoming tricky to stand out.
Customer loyalty solutions allow companies to access tools and software which improve their chances of retaining high-quality clients. Remember, increasing your customer retention rates by only 5% will increase your profits by between 25% and 95%. What’s more, it’s a lot cheaper to convert an existing customer than it is to find new ones.
Today, we’re going to look at some of the top loyalty solution providers for 2022, to help you strengthen your bond with customers.
1. Fivestars
Fivestars is an end-to-end customer service and marketing software provider with a host of fantastic features to offer. One of the most compelling components of the Fivestars ecosystem is the loyalty and retention tools.
The Fivestars loyalty solution comes with the option to import your contacts from an existing email marketing list, and then segment your audience according to their interests. You can also tag people based on their age, gender, spending habits, and other elements, to help with customising your approach to customer loyalty cards and rewards.
2. CXLoyalty
CXLoyalty creates programs designed to help you connect with your customers and drive better business outcomes. Services are available in more than 14 countries, and they’re built around specific knowledge of your company and target audience.
Features of CXLoyalty range from extensive rewards content delivered via a Global Distribution system to tailor-made product experiences created just for your audience. You can reach out to CXLoyalty to get help building your end-to-end plan for customer support and success.
3. Purple
Purple is a SaaS solution offering a variety of fantastic tools for loyalty, including things like the “Captive portal”, where you can capture customers when they’re logging into Wi-Fi through your business portal. In a world where customers want to ensure they stay connected wherever they go, purple’s focus on branded access to Wi-Fi is extremely valuable.
Purple also offers SMS and email marketing campaigns, complete with CRM access, alongside reporting tools for capturing and understanding customer behaviour. However, the guest Wi-Fi and social Wi-Fi solutions are some of the most compelling.
4. Yotpo
Probably one of the best-known loyalty solution providers on the market today, Yotpo offers extensive loyalty and referral tools that integrate with your existing store, website, and other software. Powering some of the world’s biggest brands, Yotpo offers a range of templates for out-of-the-box tier-based programs, advanced segmentation and more.
With Yotpo, you can schedule and create custom campaigns based on the needs of your target audience and offer a range of diverse rewards. You can even design different reward tiers for different segments of your target audience.
5. Annex Cloud
Advertised as a Loyalty Experience platform, Annex Cloud allows companies to build comprehensive strategies for customer engagement and relationship management. You can set up referral campaigns so customers can earn rewards when they drive new customers your way.
Other options include gamification systems, designed to get people excited about growing with your brand, as well as UGC solutions. User-Generated Content tools mean you can collect social proof from your customers and use it in your upcoming advertising campaigns.
6. LevelUp
Promising exceptional, omnichannel experiences for the hospitality space, LevelUp belongs to the Grub hub ecosystem and makes it easy to create a wide variety of loyalty and reward strategies. You can create digital stamp cards for your customers to collect points over time, or design referral campaigns to bring more word-of-mouth customers your way.
LevelUp also comes with a range of tools to help you improve your connections with customers through a more convenient online ordering experience. This is particularly important in today’s contactless delivery world.
7. Talkable
Talkable is a well-known solution for customer loyalty that supports brands in creating custom and branded experiences for clients. You can build a state-of-the-art loyalty solution with a full white-glove service from the Talkable team. The specialists are on-hand to work as an extension of your internal team, helping with strategizing more effective loyalty efforts.
Talkable also supports the creation of various referral campaigns, if you want to improve your chances of gaining brand reach by asking your customers to do some of your marketing for you.
8. Emarsys
Part of the SAP ecosystem, Emarsys is an omnichannel customer engagement platform designed to accelerate amazing business outcomes. Named a leader by Gartner in the Magic Quadrant for Personalization Engines, Emarsys allows you to build comprehensive strategies for loyalty and conversion. You can even use templates to build your campaigns around goals like increasing purchasing frequency or average order value.
The comprehensive Emarsys platform comes with marketer-friendly AI suggestions, and industry-specific designs to help you get started.
9. Clutch
A customer data and marketing platform, Clutch provides companies with the tools they need to better understand and convert their target audience. The comprehensive loyalty options from Clutch ensure you can go beyond the basics with your customer relationships, collecting insights into your customer’s journey, and offering rewards at just the right time.
If you want to build a loyalty program around the things your customers genuinely value, Clutch will help you to do that, with full behavioural analytics. The more you learn, the more immersive and valuable your loyalty programs become.
10. Bluecore
Like many of the top loyalty solution providers on the market today, Bluecore believes building customer loyalty is all about getting to know your audience and their preferences. As such, the Bluecore ecosystem makes it easy to tap into valuable data about your audience through various stages of their lifecycle.
Once you’ve learned about your target audience, you can create more immersive loyalty campaigns based on the knowledge you have. Bluecore’s end-to-end retail marketing solution will even allow you to deliver personalized marketing campaigns to different segments of your audience.
